How to Create Explainer Videos Your Audience Will Love

Creating an explainer video is a straightforward process. You write a clear story, map it out with a storyboard, and then bring it to life with animation. It's a simple yet powerful way to distill a complex idea into short, engaging content that makes your message stick.

Why Explainer Videos Are a Business Superpower

It's noisy online, and holding attention is a challenge. This is where explainer videos shine. They cut through the clutter by making complex ideas simple, memorable, and engaging.

Think of them as a core communication asset, not just another marketing tool. A great explainer video can clarify your value proposition in under 90 seconds, turning a curious visitor into a customer who 'gets it'. The format works by engaging both sight and sound, which helps people remember information better than text alone. This is a big reason why video content boosts brand engagement so fast.

The Impact on Modern Marketing

The numbers don't lie. For marketers in India, explainer videos are a go-to format, with 73% citing them as the most-used format in their strategy. They work because they simplify ideas and connect with viewers across platforms like YouTube and LinkedIn.

Businesses know these short videos are perfect for educating potential customers, building trust, and closing sales. The creation process might seem daunting, but it follows three main stages.

As you can see, a solid script is the foundation. From there, you build a visual plan before the final animation pulls everything together.

A Quick Look at the Explainer Video Process

Here are the essential stages we'll cover to help you create an impactful explainer video from start to finish.

Getting these stages right is key to producing a video that not only looks great but also achieves your business goals.

Setting the Stage for Success

Before diving into the ‘how’, it’s important to understand the ‘why’. Explainer videos are effective because they use a classic narrative structure that clicks with how our brains work.

The best explainer videos follow a clear structure: they introduce a relatable problem, present your product or service as the ideal solution, and end with a clear call to action that tells the viewer exactly what to do next.

This problem-solution framework is the secret sauce. By starting with a pain point your audience feels, you create an instant connection. Your solution then feels less like a sales pitch and more like a welcome relief.

Writing a Script That Actually Connects

The script is the soul of your explainer video. It turns cool animations and sound effects into a story that resonates. Many videos fall flat because they're filled with stiff, corporate jargon that feels impersonal.

To write a script that works, think like a helpful friend, not a marketer. Speak directly to your audience’s real-world problems in a natural, human way. Forget the buzzwords; focus on clarity and empathy. This is the most crucial part of making explainer videos that get results.

The Problem-Solution Framework

The most effective scripts follow a simple, timeless narrative arc that our brains are wired to follow.

Instead of just listing features, take the viewer on a quick journey:

• Open with a relatable problem. Hook them immediately by describing a pain point they know well. This shows you understand their world.

• Introduce your product as the hero. Once they're nodding along, present your product or service as the clear, simple solution. This is the "aha!" moment.

• Show them how it works (briefly!). Don't get lost in technical details. Quickly show how your solution makes the problem disappear. Focus on benefits, not mechanics.

• End with a clear call to action. Tell them exactly what to do next. Should they sign up? Learn more? Be direct.

This structure builds a logical and emotional connection that keeps people watching and makes your message stick.

Keeping Your Message Sharp and Concise

Attention spans are shrinking. Viewer engagement typically drops after the 60 to 90-second mark. This means every word in your script must earn its place.

Sticking to this timeframe forces you to be ruthless and focus only on what truly matters. Read your script aloud and time yourself. If it's too long, start cutting. If a sentence doesn't support your main point, it has to go.

A great script isn’t about saying more; it’s about saying what matters more effectively. Your goal is to deliver maximum impact in minimum time.

As a rule of thumb, a 90-second video script should be around 225 words. This constraint prevents rambling and ensures your message is delivered with punch. Use simple language, get to the point, and respect your audience's time.

How AI Makes Video Production Effortless

With a polished script ready, it's time for the fun part: turning words into a video. In the past, this stage was complex and expensive, often requiring specialized skills and pricey software.

This is where modern AI tools have completely flipped the script.

Now, you can watch your words become a vibrant story without needing a film degree or a production team. The technical hurdles that once made high-quality video feel out of reach are gone, making the process faster and more accessible for everyone.

From Text to Professional Voiceover

A crisp, professional voiceover is crucial; it keeps your audience tuned in. Traditionally, this meant hiring a voice actor or investing in a good microphone and audio editing software. Today, AI makes this step incredibly simple.

With a few clicks, you can generate a clear, human-like voiceover directly from your script. This gives you total control, letting you produce a polished narration without a recording booth. The speed and quality of AI voice generation are indispensable for creating videos on a deadline.

The ability to instantly convert text to speech doesn't just save time; it ensures a consistent voice across all your video content. It also means you can make quick edits to your script without having to re-record a single word.

This is a prime example of how AI shapes video storytelling for brands. By handling the technical work, AI frees you to focus purely on your story.

Intelligent Visual and Asset Selection

After the voiceover, the next step is finding the right visuals. This usually involves searching for animations, b-roll footage, and graphics that fit your narrative. Manually sifting through stock libraries can be a real slog.

Here again, smart technology offers a massive shortcut. AI can analyze your script's context and automatically suggest—and even sync—the perfect visuals. Instead of you hunting through endless footage, the system does the legwork.

This automated process ensures your video looks dynamic and cohesive. Here’s how it works:

• Scene Matching: The AI identifies keywords and concepts in your script to find relevant video clips or animations.

• Automatic Syncing: It aligns the timing of the visuals with the voiceover, creating a seamless flow for the viewer.

• Style Consistency: The tool helps maintain a consistent visual aesthetic, which is key for reinforcing your brand.

This approach is powerful in fast-growing markets. The Indian animation market is projected to skyrocket from USD 1.89 billion to USD 24.48 billion by 2032, making animated elements more accessible than ever for immersive storytelling.

Adding Polish for a Professional Finish

This is where the magic happens. The final touches separate an okay video from a truly professional one. This last 10% of the work elevates your content, ensuring every detail comes together to create something memorable.

These simple additions help cement your brand and make your video instantly recognizable. It's not just about nice visuals; it's about making the video feel uniquely yours.

Infuse Your Brand Identity

Consistent branding builds trust and familiarity. Think of it as your video's signature style. Every explainer you create should feel like it comes from the same place, subtly reinforcing who you are.

Here are a few easy ways to do this:

• Logo Placement: Add your logo in a corner of the screen. Its quiet presence throughout the video boosts brand recall.

• Custom Colours: Weave your brand’s color palette into backgrounds, text, and graphics to create a cohesive visual theme.

• Consistent Fonts: Stick to your brand's fonts for all on-screen text. It’s a small detail that makes a big difference in looking professional.

When these elements work in harmony, they create a strong, unified brand image that sticks with viewers.

The Power of Sound and Music

Never underestimate the impact of good audio. Sound is a potent tool for setting the mood and keeping people engaged. The right background track can forge an emotional connection, while well-placed sound effects can add emphasis and energy.

Choosing the right audio is crucial. A light, upbeat track often works well for explainers, keeping the tone positive. You can also sprinkle in subtle sound effects—like a "swoosh" for a transition—to make the experience more dynamic.

Remember, background music should support the story, not steal the show. It's there to enhance the voiceover and the visuals, creating a seamless experience for your audience.

Good audio design is a subtle art but a critical part of creating truly polished explainer videos. For more tool ideas, check out our guide on the best video creation tools for entrepreneurs in 2025.

Why Captions Are Non-Negotiable

Finally, let's talk about captions. They are essential for engagement today, not just an accessibility feature. A staggering number of social media videos—some studies say up to 85%—are watched with the sound off.

If your video doesn't have captions, a silent viewer will just scroll by, and your message will be lost.

Adding clear, accurate captions ensures your story lands, whether the audio is on or not. It's a simple step that makes your content more inclusive and massively expands its reach, especially on mobile where silent viewing is common.

Getting Your Video in Front of the Right People

You’ve created a brilliant explainer video. That's a huge accomplishment, but it's only half the battle. Your hard work deserves an audience, and getting your video seen is what drives results. The final piece is a smart distribution plan.

Your video is a powerful message, but it needs the right delivery channels to reach the people who matter. A video that works on your homepage might need a different approach to succeed on LinkedIn or as a YouTube ad.

Optimising for Different Platforms

Every platform has its own rules for engagement, so a one-size-fits-all strategy rarely works. To get the most out of your creation, tailor its presentation for each specific channel.

For instance, your website's homepage is the perfect place for your primary explainer video. On social media like LinkedIn or Instagram, shorter clips or different aspect ratios almost always perform better.

The key is to think about the viewer's context. Are they actively seeking information on your site, or are they just scrolling through a busy social feed? Adjust your video's presentation to meet them where they are.

This simple shift in perspective can make a massive difference in your video's visibility and impact.

Writing Magnetic Titles and Descriptions

Your video’s title and description are your first chance to grab someone's attention. They need to be compelling and crystal clear.

Put yourself in your audience's shoes. What words would they use to search for a solution like yours? Weave those terms naturally into your title and description. This helps with search visibility and tells viewers your video is what they're looking for.

Always focus on the benefit. Instead of a bland title like "Our New Software Features," try something more engaging, like "How to Save 10 Hours a Week on Admin Tasks." See the difference?

This change frames your video around the value it provides. The digital video advertising market in India, forecasted to reach USD 1.43 billion, is driven by advertisers using explainer videos to quickly communicate value. You can dig deeper into the shift toward video-based marketing strategies on Statista.

Finally, include a clear call to action in your description. Tell people exactly what you want them to do next. Getting these simple things right ensures your hard work translates into maximum views and engagement.

Your Path to Effortless Video Creation

You've just walked through the entire process of turning an idea into a polished explainer video that gets results. We covered everything from nailing the script to using AI for production. You now have a repeatable plan to create videos that connect with the right people.

The best part? You don't need a huge budget or a team of tech wizards. Modern tools put professional-quality video within reach for anyone.

If you like to tick things off a list, our video content creation checklist for beginners is a great companion piece to keep you on track.

Honestly, the hardest part is just starting. Don't get bogged down trying to make it perfect on the first go. Get creating, get your story out there, and see what happens. You'll be surprised at how your message starts to land and your business begins to grow. You’ve got this.

Conclusion

Creating compelling explainer videos is no longer a complex, resource-draining task. By focusing on a strong, problem-solution script and leveraging the power of AI tools, you can produce professional-quality content efficiently. Remember to keep your message concise, infuse your brand identity, and distribute your video strategically across different platforms. This approach will help you cut through the noise, engage your audience, and achieve your marketing goals with video.

Frequently Asked Questions

How long should an explainer video be?

The ideal length for an explainer video is between 60 and 90 seconds. This is the sweet spot to capture attention, present a problem and solution, and include a call to action without losing viewer engagement.

Do I need expensive equipment to make an explainer video?

Not anymore. Modern AI-powered video creation platforms handle the technical aspects for you. You can generate professional voiceovers, access vast libraries of visuals, and edit everything in your browser, making expensive gear unnecessary.

What is the most important element of an engaging explainer video?

The script is the most critical element. A strong script that clearly identifies a viewer's pain point and presents your product as the solution is the foundation of an engaging video. All other elements, like visuals and music, should support this core narrative.

Ready to turn your ideas into a polished video without the usual headaches? With BeHooked, you can go from a simple text script to a fully produced explainer in minutes. Start creating for free today!