Why Video Content Boosts Brand Engagement Fast

Video content is now the go-to strategy for brands to connect with their audience. Here's why:

• 82% of internet traffic involves video, making it the most consumed format online.

• Adding videos to landing pages can increase conversions by 80%, while email subject lines with "video" boost open rates by 6%.

• Videos are 1,200% more shareable than text and images combined, making them a powerful tool for online visibility.

In India, tools like BeHooked are making video creation easier and more affordable. For just ₹2,000/month, even small businesses can produce high-quality videos using AI-driven features like scriptwriting, auto subtitles in regional languages, and professional editing.

With Indian youth spending over 8 hours daily watching videos and regional content thriving, video marketing is essential for brands to stay relevant. Whether you're a startup or a large organisation, leveraging video content can help you maximise engagement, improve brand recall, and drive conversions.

Ep 40 - Take Advantage of Video to Increase Your Brand's Awareness and Engagement

Why Video Content Drives Fast Brand Engagement

Video content has emerged as a powerful tool for digital engagement, backed by statistics that highlight its effectiveness. Its ability to capture attention through visuals, tell compelling stories, and engage multiple senses makes it a standout medium for connecting with audiences. Let’s dive into the reasons behind its rapid impact.

High Retention and Shareability

One of video’s biggest strengths is how well it sticks in the minds of viewers. Studies show that people retain 95% of a message when they watch it in a video, compared to just 10% when reading the same information in text form. This stark difference leads to stronger brand recall and deeper connections with customers.

Videos also boost a brand’s online visibility. Websites featuring videos are 53 times more likely to appear on Google’s first page, and video content is 50 times more effective at driving organic search traffic than plain text. Not only that, but visitors tend to stay 88% longer on websites that include videos, and email campaigns with video can see click-through rates jump by as much as 300%.

Psychological and Local Appeal in India

India’s unique audience behaviours make video an especially impactful medium. On average, Indian youth spend 8 hours and 29 minutes daily watching online videos. This format allows brands to weave in culturally relevant themes, such as family values or music, which resonate deeply in Indian advertising.

India’s linguistic diversity also plays a role. With so many regional languages spoken across the country, visual storytelling becomes a universal language, breaking down barriers that text often can’t. Humour and culturally relatable narratives in video ads further strengthen audience connections. In fact, 62% of Indian youth believe web series influence their language and behaviour, showcasing video’s role in shaping social trends.

Examples of Video Success

Several Indian brands have achieved great success by prioritising video content. Take CRED, for example. Their humorous campaigns featuring celebrities like Zeenat Aman have gone viral, with one recent ad promoting CRED for UPI payments. McDonald’s India also made waves with its "Find McDonald's" campaign, which used multi-city route films and virtual reality to rekindle consumer interest.

Amazon Prime Video tapped into short-form video trends with its "Ja Bomb" experiment, leveraging platforms like TikTok, Instagram Reels, and YouTube Shorts to engage younger audiences. Meanwhile, Nykaa has used beauty tutorials and product demos to both entertain and simplify the shopping experience.

Even in the B2B space, video has proven its worth. Tata Consultancy Services (TCS) launched the "Power of Human Insight" campaign, which highlighted the human side of technology, helping the brand stand out in a crowded market. In niche sectors, video has been equally impactful. For instance, Ascent Brand Communications created a bilingual video for agritech company Plantix’s "Mobile Kheti" app, driving a surge in interest and app downloads.

These examples show that video isn’t just about entertainment - it’s a versatile medium that connects with audiences on a deeper level while delivering measurable business outcomes.

How BeHooked Simplifies High-Impact Video Creation

Creating videos the traditional way can be a real hassle - between the time, technical know-how, and hefty budgets required, it’s no wonder many shy away from it. That’s where BeHooked steps in. This AI-driven platform transforms simple text prompts into fully polished, ready-to-post videos in just minutes. Traditional methods often take 8–10 hours a week and cost anywhere from ₹41,710 to ₹66,736 monthly. In contrast, BeHooked gets the job done in just 15 minutes, saving users about ₹25,026–₹41,710 every month. It’s a game-changer for anyone looking to create high-quality content quickly and stay ahead in a fast-moving market.

AI-Powered Features for Indian Users

BeHooked doesn’t just save you money - it’s packed with features designed specifically for Indian creators. One standout is its ability to generate scripts automatically, making creative blocks a thing of the past. These scripts can be customised to include local themes, cultural references, and regional nuances, ensuring they connect with Indian audiences.

Another major win? Auto subtitles in Indian English and regional languages. This is especially useful in a country where many people watch videos without sound. And for those who want a professional touch without the editing skills, features like Gen AI image B-rolls and contextual video editing take care of everything. From background footage to graphics and transitions, the platform ensures your videos look polished and professional without manual effort.

Affordable Plans for Every Need

BeHooked offers pricing plans that cater to a range of users and budgets in India:

The Pro plan is great for beginners or those just starting out with video marketing. It includes all the basics needed to create engaging content for social media. The Max plan is better suited for creators or businesses that produce higher volumes of content and need advanced tools like Gen AI video B-rolls. For agencies and larger organisations, the Scale plan offers top-tier features such as API access and tools for collaborative workflows.

Easy to Use with Professional Quality

BeHooked takes the complexity out of video creation. All you need to do is input your text prompts, and the platform takes care of the rest - scriptwriting, avatar selection, voice synthesis, and editing.

"Hooked is an amazing app which creates AI avatars, scripting and even Editing as well for you. So if you are camera shy or don't have time to do scripting, shooting and editing, hooked will do all of that at a fraction of the cost compared to traditional agencies." - Ranit Dey

The user-friendly interface requires no prior training, making it accessible to everyone. Despite its simplicity, the platform delivers professional-grade videos that rival traditional studio-quality output. Automated features like music selection, sound effects, and seamless B-roll integration ensure consistency while still allowing for customisation to match your brand’s identity.

"I've been using Hooked for over a month and a half, and it's incredibly user-friendly. The AI-generated scripts and custom scripts make the process seamless, but the standout feature for me is the high-quality videos and B-roll footage - they're simply fantastic!" - Anurag Singh

With BeHooked, creating high-quality video content becomes not just easy but also efficient, helping brands and creators drive engagement across India’s vibrant social media platforms.

Optimizing Video Content for Social Media Platforms

Fine-tuning your video content for each social media platform can significantly impact engagement. Each platform caters to different audiences and has specific technical requirements. What works on Instagram might not resonate on LinkedIn, and YouTube demands a different strategy compared to TikTok. Understanding these differences is key to making your videos stand out in India's diverse digital space.

Platform-Specific Video Length and Formats

Every platform has its quirks, and meeting their technical specs is essential. Instagram and Facebook thrive on short, snappy videos - 15-30 seconds is the sweet spot for feeds, Stories, and Reels. These formats are perfect for capturing the fast-scrolling habits of Indian users. Stick to MP4 format for the best results.

On YouTube, longer videos perform better. Aim for 6-8 minutes with a 16:9 aspect ratio in MP4 format. This gives creators enough time to dive deeper into topics, whether it's a tutorial, a product demo, or engaging entertainment. Indian audiences on YouTube often gravitate towards content that’s informative and adds value.

TikTok, on the other hand, is all about brevity and creativity. Short-form videos ranging from 15 to 60 seconds work best, and the platform rewards content that keeps viewers hooked till the end. Quick transitions and visually engaging clips are key to success here.

Since most Indian users access social media through smartphones, mobile optimisation is non-negotiable. Use text that’s easy to read on smaller screens, and remember that many users browse with sound off. Adding captions or subtitles can make a huge difference.

Beyond the technical, adapting content to local trends and themes can amplify engagement.

Using Local Trends and Themes

To connect with Indian audiences, your content needs to reflect their everyday realities. With 79% of Indian consumers preferring content over traditional ads, creating culturally relevant videos can be a game-changer. India’s diversity calls for content that resonates locally.

A standout example is Zomato’s hyper-localised deepfake campaign featuring Hrithik Roshan. The ad adapted dynamically based on the viewer’s location using GPS. For someone in Ahmedabad, Hrithik expressed his craving for local Khaman from Das Khaman house. This personal touch created a buzz, as the content felt tailored for each viewer.

Festival campaigns are another goldmine. Timed with India’s numerous celebrations, these campaigns tap into the festive spirit when people are already in a positive, engaging mood.

Language localisation goes beyond simple translation - it’s about building a genuine connection. Sonia Khurana, COO of Digitas India, highlights the importance of speaking to audiences in their preferred language:

"Internet usage has gone far beyond English speakers, and so must brand communications. It's critical for marketers to speak to the next 100 million internet users in a language closest to their hearts. It's respectful, thoughtful, and the most powerful way to connect."

For example, Snickers embraced regional language nuances by using local terms like "gaando" and "gheli" in Gujarat and "vedya" in Maharashtra on their packaging. This small yet significant step helped their message feel more authentic and relatable.

Tools like BeHooked’s AI-powered script generator simplify this localisation process. By weaving in regional references, cultural themes, and local humour, your videos can feel native to each market, boosting engagement and strengthening your brand’s connection with the audience.

Once your content is tailored to both platform and audience, tracking performance becomes the next critical step.

Tracking Key Metrics for Improvement

The ability to track and analyse key metrics sets successful campaigns apart. With 65% of marketing leaders needing to prove how social media supports business goals, monitoring performance is essential for sustained growth.

Metrics like likes, shares, watch time, and conversion rates help evaluate both engagement and overall campaign effectiveness. Among these, shares are particularly valuable. As Hootsuite’s Social Media Strategist Eileen Kwok explains:

"Shares are a form of word-of-mouth marketing. Users are more likely to pay attention to content that's shared by their peers."

Watch time and completion rates are also critical indicators of content quality. An average completion rate of 70-80% is considered strong. Understanding where viewers drop off can offer insights into improving future videos. Mariam Ordubadi, Head of Marketing at Aequilibrium, shares her perspective:

"While view count is an attractive metric, I care more about average watch time and retention rate. These tell me if the content is actually resonating."

A/B testing is invaluable for refining your approach. Experiment with different thumbnails, titles, captions, and posting schedules to identify what works best. Even small tweaks can lead to noticeable improvements in reach and engagement.

Comparing performance across platforms is equally important. A video that performs well on Instagram might not achieve the same success on YouTube. These insights can guide future strategies, ensuring your content aligns with each platform’s unique characteristics.

To make this process easier, BeHooked’s upcoming analytics tools will provide detailed insights into how your videos perform across platforms and audience segments. These metrics will not only validate the effectiveness of your content but also help refine your approach for even greater success.

Measuring ROI with Video Marketing Analytics

Tracking the return on investment (ROI) in video marketing is crucial for making informed decisions and securing budgets. In fact, 9 out of 10 marketers report positive ROI from video marketing efforts. The challenge lies in focusing on the right metrics and leveraging tools that transform raw data into actionable insights. This financial lens helps pinpoint the metrics that truly matter.

Key Metrics for Video Marketing Success

When it comes to measuring video marketing success, certain metrics stand out. Here's how marketers prioritise them: 43% track engagement (likes, comments, shares), 39% monitor watch time, 32% focus on view count, 27% pay attention to audience retention, and 22% measure average view duration. As Adriane Grunenberg, an Automation & Digital Analytics Expert at HubSpot, puts it:

"A high one [engagement rate] indicates that your content is relevant and appealing, which can lead to increased organic reach as viewers are more likely to share and discuss the video."

Watch time is another critical indicator of whether your content is holding the audience's attention. Michelle Tabor, Solutions Engineer at Lynton, explains:

"View time is a top indicator of if my content is boring or not."

However, the metric that carries the most weight for business outcomes is the conversion rate. This shows how many viewers take a desired action, like signing up, downloading a resource, or making a purchase. To calculate it, simply divide the number of conversions by the number of viewers or clicks.

For ROI, the formula is simple: ROI = (Revenue – Cost) / Cost. But video marketing ROI often unfolds over time. Unlike direct-response ads that drive immediate clicks or purchases, video content tends to build brand awareness and drive conversions later. BeHooked's analytics tools can help translate these metrics into meaningful insights.

Using BeHooked's Analytics Tools

BeHooked offers built-in analytics tools that make it easier to track video performance and calculate ROI in rupees. The platform provides detailed insights into metrics like views, watch time, click-through rates, and engagement across various channels. To start, it’s essential to set clear goals and key performance indicators (KPIs).

Beyond the basics, BeHooked digs deeper into audience behaviour, identifying patterns like where viewers lose interest or which parts of a video resonate most. This level of detail transforms raw numbers into actionable insights. Over time, trend analysis can highlight consistent performance patterns or seasonal shifts. By tracking expenses in INR - like a ₹2,000 campaign budget - you can directly link costs to revenue gains. Additionally, integrating BeHooked with other platforms provides a more complete view of the customer journey.

Before and After Implementation Comparison

To demonstrate the impact of AI-powered video tools like BeHooked, compare performance metrics before and after implementation. First, establish a baseline using your current methods. Then, track the same metrics after adopting BeHooked.

For instance, campaigns with inBeat Agency saw a 75% reduction in cost per acquisition (CPA) and improved return on ad spend (ROAS), showcasing the tangible benefits of AI-powered video production. This kind of comparison underscores the efficiency and engagement gains possible with advanced tools.

Key areas to focus on include:

• Engagement Metrics: Check for increases in likes, comments, shares, and overall interaction rates.

• Production Efficiency: Measure time and cost savings in video production, including reduced expenses on editing and external services.

• Content Volume and Consistency: Track how many videos you produce monthly and whether increased posting frequency boosts engagement and reach.

• Conversion Tracking: Use attribution methods like UTM parameters to monitor how video traffic converts into leads or sales.

Keep in mind that video marketing ROI often takes time to fully materialise. While 96% of video marketers report increased brand awareness due to video, this awareness typically leads to sales over months. Evaluate performance over a period of three to six months to get a clearer picture of your efforts' impact.

Regular reviews and adjustments are key to ongoing success. As Kristen Ewen, Director of SEO at Property Manager Websites, advises:

"Perfection is the killer of productivity. Do your best to get it right but do not get hung up on perfect. Nothing is ever perfect out of the gate. Be prepared to track, monitor and adjust as needed. Listen to user feedback."

Conclusion: The Future of Brand Engagement with Video Content

Video content is revolutionising how brands connect with audiences in India's digital era. Today, 86% of businesses use video as a marketing tool, and 72% of customers prefer learning about products through videos. Even more striking, viewers retain 95% of a message when delivered via video, and videos are 50 times more likely to boost organic search results.

India's digital ecosystem only amplifies this shift. With average data consumption already at 20 GB per month - expected to more than double by 2027 - and the creator economy growing at a 22% CAGR, projected to hit around ₹32,500 crore by 2030, the stage is set for brands to leverage video marketing like never before. These trends are paving the way for success stories that reshape how brands engage.

Take UltraTech Cement, for instance. The company produced over 150 short-form videos to address homeowner concerns, garnering an impressive 500 million views across various languages. Similarly, L'Oréal India's Maybelline campaign for International Girlfriends Day demonstrated the power of emotional storytelling through video, driving significant engagement. As Priyanka Verma, Category Head at HUL, aptly remarked:

"As digital platforms continue to grow in users and bring more variety to audiences, it has become more meaningful in our media strategy for the entire product portfolio."

Amid this dynamic growth, platforms like BeHooked are stepping in to simplify video creation. By offering AI-powered tools, BeHooked removes technical hurdles, enabling creators to produce professional-quality videos effortlessly. Its features - like hyper-personalised content, realistic digital avatars, and automated editing - are tailored to India's diverse linguistic and cultural needs. Tools such as AI-generated scripts and auto subtitles are especially valuable in a market where regional content is thriving.

With over 325 million Indian users spending more than 30 minutes daily on short-form videos, BeHooked’s focus on bite-sized, engaging content perfectly aligns with current viewing habits. This approach is timely, as short-form video advertising is projected to generate between ₹25,000 and ₹50,000 crore by FY 2030, while 83% of consumers express a desire for more video content from brands by 2025.

As AI continues to shape India's media landscape, the brands that succeed will be those that craft authentic, culturally resonant stories through video. With BeHooked’s cutting-edge tools, the opportunity to tap into this booming market is within reach. Don’t wait - start creating your next big story today.

FAQs

Why is video content so effective at driving brand engagement?

Video content works wonders for grabbing attention and keeping it. By blending visuals, sound, and storytelling, it creates an emotional pull that helps people connect with your brand on a deeper level. This mix doesn’t just entertain - it builds trust and leaves a lasting impression.

What’s more, videos thrive on social media. They’re easy to share, which means your message can spread far and wide. Plus, they stick in the minds of viewers, making your brand memorable long after the video ends. When planned well, video content can drive more engagement, build trust, and even boost conversions - giving your brand a solid edge in today’s competitive world.

What makes BeHooked ideal for Indian businesses to create engaging video content quickly?

BeHooked is built to cater specifically to the diverse needs of Indian businesses, offering an AI-driven platform that delivers high-quality, personalised short videos in a matter of minutes. This makes it ideal for the fast-moving content demands of the Indian market.

By providing tools that simplify video production, BeHooked empowers brands to create captivating, shareable videos optimised for platforms like Instagram, Facebook, and YouTube. This streamlined process not only saves time and effort but also helps businesses improve audience engagement and accelerate brand growth effectively.

How can brands create video content that performs well across different social media platforms?

To grab attention and keep your audience hooked, it's crucial for brands to customise their video content for each social media platform. This means adjusting the video length, format, and resolution to meet the specific needs of platforms like Instagram Reels, which favour vertical videos, or Twitter, where shorter clips perform better.

Adding locally relevant elements and eye-catching visuals can make your videos feel more relatable and engaging. Don’t forget to use platform-specific tools like hashtags, captions, and calls-to-action to spark interactions. Since a large chunk of India’s social media users rely on smartphones, ensure your videos are mobile-friendly. By tapping into platform trends and understanding how your audience behaves online, you can significantly improve both your reach and engagement.

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