Video Marketing Questions Every Creator Asks

Video marketing in India is exploding, driven by 900 million internet users and 1.1 billion smartphone users by 2025. With 356 million mobile video viewers spending over 90% of screen time on videos, creators have immense opportunities to connect with diverse audiences. Short-form videos, regional content, and AI-powered tools are reshaping how creators produce and share content, making video marketing a key strategy for growth.

Key takeaways:

• Short-form videos dominate, with users spending 38 minutes daily on them.

• Regional-language videos outperform English-only content, reaching 59% of users from rural areas.

• AI tools like BeHooked simplify video creation, cutting costs and time significantly.

• Shoppable and interactive videos are blending engagement with monetisation.

Challenges include:

1. Reaching diverse audiences across 22 languages and regions.

2. Managing production costs, which can range from ₹10,000 to ₹50,000 monthly.

3. Creating impactful multilingual content, as 90% of users prefer local languages.

Solution: Focus on storytelling, leverage AI tools, and tailor content to platforms like Instagram, YouTube, and TikTok. Creators can save time, reduce costs, and connect better with India's vast, diverse audience.

13 Tips To Master Video Marketing In 2024 - Chris Savage

Common Problems Creators Face in Video Marketing

India’s video marketing scene is booming, but creators face some tough hurdles. Despite the buzz around new trends and tech, these challenges require practical solutions. Tackling them head-on is key to refining strategies and making the most of video marketing.

Finding and Reaching Your Target Audience

With over 500 million active social media users in India, spread across 22 languages and countless dialects, standing out is no easy feat. For new creators, the crowded digital space can feel overwhelming. Add to that the challenge of catering to diverse cultural contexts - what works in one region might fall flat in another. And while smartphone use is growing, inconsistent internet access in rural areas still limits reach.

"In a saturated market, authenticity stands out. Creators should prioritise genuine connections with their audience, sharing their personal stories and experiences to build trust and loyalty."

• Dr. Ankoor Dasgupta, President's Select Member of Leaders Excellence [MLE] at Harvard Square

To navigate this competition, creators need to focus on authentic storytelling and strategic collaborations. The online marketing industry in India is projected to grow at a 27.6% CAGR, hitting USD 4.5 billion by 2026. Success often comes from prioritising genuine connections over polished perfection, improving skills like video editing and storytelling, and teaming up with other creators to expand their reach. Adapting content to local cultures and optimising it for search engines also goes a long way. These audience challenges pave the way for another big hurdle: managing budgets while maintaining quality.

Managing Costs While Maintaining Quality

Budgeting is a constant concern, especially for creators just starting out. Producing even simple videos can cost between ₹10,000 and ₹50,000 per month, while high-end productions range from ₹500 to ₹10,000 per minute. Corporate videos, product demos, and social content all come with their own price tags, making financial planning a necessity.

For basic video editing, costs can start as low as ₹250 but quickly climb to ₹20,000 or more for projects involving custom animations or sound design. Add ₹20,000 to ₹40,000 per month for social media content management, and expenses can stack up fast.

Creators can stretch their budgets by planning scripts in advance, using natural light for filming, and repurposing content across multiple formats. Focusing on high-impact projects that deliver long-term value is another smart move. Many find that hiring a small, skilled team is more cost-effective than working with large production houses. Tools for marketing automation can also help cut costs without sacrificing quality. Once these cost challenges are tackled, creators can focus on addressing the complexities of multilingual content.

Creating Multi-Language and Relevant Content

India’s linguistic diversity is both a blessing and a challenge. Nearly 90% of internet users prefer content in their local language. But creating truly engaging multilingual content requires more than just translation.

When done right, the results can be game-changing. A South Indian company, for example, saw 47% higher engagement by releasing videos in Telugu and Tamil. Localised campaigns tend to perform better, with 86% higher conversions than English-only campaigns. On the flip side, 60% of online shoppers shy away from platforms that only use English.

Several brands have nailed this approach. Cholamandalam Finance’s animated video about life lessons from an ant saw the Hindi version outperform the English one by miles - 2.2 million views (94% organic) compared to 409,609 reach for the English version. KhataBook climbed into the top 50 most downloaded apps in just 45 days by running ads in 10 vernacular languages across 9 platforms. Swiggy hit 44 million+ views on TikTok with its multilingual 'Swiggy Star Hunt' challenge, while Shriram Properties cut its cost per lead by 35% using Bengali for a West Bengal project.

"A brand is not what the brand thinks it is - a brand is what customers think it is. And you want to make sure that the brand experience you're delivering around the world feels native. It feels like it was created and delivered for particular audiences all over the globe."

• Drew James, Publisher and Brand Director at Target Marketing

Successful multilingual content requires native speakers to ensure cultural accuracy. Visual elements like regional symbols, colours, and fonts can make content feel more localised. High-quality voice-overs recorded in professional studios help maintain authenticity. Partnering with local influencers, distributing content on regional platforms like ShareChat and Moj, and using analytics tools to track engagement across languages are also effective strategies.

Effective Video Marketing Strategies

Once you've addressed challenges like audience preferences, budget constraints, and language barriers, the right strategies can help turn these hurdles into opportunities for growth and deeper engagement.

Setting Clear Goals for Your Video Campaigns

Before you even hit "record", it's important to set clear, measurable goals for your video campaigns. Without this foundation, even the most visually stunning content can fall flat.

The SMART framework - Specific, Measurable, Achievable, Relevant, and Time-bound - is a great way to set actionable goals, especially for Indian creators navigating diverse markets. For instance, instead of simply aiming for "more views", a better goal might be: "Increase video views by 30% within the next three months".

"A minute of video is worth 1.8 million words!" - Forrester Research

Here are some examples of well-defined goals:

• A lead generation campaign could aim to "Acquire 500 qualified leads within 3 months".

• E-commerce businesses might target "Increasing online sales by 25% in Q4 2024".

• An app-focused campaign could focus on "Achieving 10,000 app installs in 6 weeks".

• For brand awareness, the goal might be "Reaching 1 million impressions in 2 months".

Tracking these goals requires identifying the right metrics. Key Performance Indicators (KPIs) like Click-Through Rate (CTR), conversion rate, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS) are essential to measure success. These metrics not only help evaluate campaign performance but also ensure alignment with broader business objectives in India's competitive market.

Once your objectives are in place, the next step is to adapt your content to meet the unique requirements of each platform.

Choosing the Right Video Formats for Indian Platforms

Every platform has its own quirks, and tailoring your videos to fit these requirements is essential. Ignoring these specifics can lead to poor-quality, unplayable videos. On the flip side, getting the details right enhances user experience, boosts engagement, and increases visibility.

For example, LinkedIn users are 20 times more likely to share videos compared to other types of posts, making it a great platform for professional content. Meanwhile, Instagram and YouTube each have their own format requirements that creators need to master.

Understanding your audience's preferences is just as important as meeting technical specifications. By analysing data, creators can learn what types of videos resonate most with their viewers and adjust their approach accordingly. High-quality production - using good equipment and polished editing - further ensures that your content is visually appealing and easy to watch.

Other optimisation tips include adding captions and calls to action to improve accessibility and engagement. Custom thumbnails and platform-specific tweaks can also boost click-through rates. Publishing videos when your audience is most active increases visibility, making your content more likely to succeed.

Optimising Videos for Indian Social Media Platforms

Once you've chosen the right formats, the next step is fine-tuning your videos with local nuances and engaging elements. With 70% of global social media users based in Asia - and India ranking among the top users per platform - localisation is more important than ever.

The impact of proper optimisation is hard to ignore. Studies show that 64% of consumers are more likely to remember a brand after watching a video. Additionally, 80% of Indian consumers are more likely to engage with a company offering personalised experiences.

Given India's mobile-first audience, short, engaging, and entertaining content tends to perform best. With nearly 75% of India’s internet users expected to be Indian language users by 2021, creating multilingual content is no longer optional - it’s essential.

Here’s how creators can optimise their videos:

• Research local culture, language, and trending topics to create relevant content.

• Add captions and multilingual subtitles to make videos accessible to a wider audience.

• Use emotional storytelling and relatable scenarios to forge deeper connections.

• Partner with influencers who align with your brand and target audience.

• Leverage data and analytics to personalise content and track metrics like engagement, reach, and conversions.

Platform-specific strategies include keeping videos short, starting with a strong hook, and integrating captions. Using relevant keywords and hashtags improves discoverability, while producing content in regional languages enhances relatability. Hosting interactive elements like contests, polls, and live Q&A sessions can also drive engagement.

The key to success lies in balancing technical precision with cultural relevance. When creators master both, their content resonates more deeply with Indian audiences, leading to stronger results across all platforms.

AI Tools for Simple Video Creation

Creating videos the traditional way can be a time-consuming, expensive, and skill-intensive process - challenges that many Indian creators face daily. But thanks to AI-powered tools, even complex tasks like scripting, editing, and post-production are now automated, making professional-quality videos far more accessible.

In India, traditional video production costs can range between ₹40,000 and over ₹1 lakh. Even basic editing for short clips costs ₹1,000 to ₹3,000, while more advanced editing can go up to ₹10,000. For creators producing regular content, these expenses quickly add up, making video creation financially unsustainable.

AI tools are changing the game. By automating the production process, creators can now generate professional videos in minutes using just text prompts. Platforms like BeHooked are leading this transformation, empowering creators to focus on their message rather than technical hurdles.

Key Features of BeHooked for Indian Creators

BeHooked's AI-driven features are designed to address common challenges faced by Indian creators, from high costs to the need for regional language support. With this platform, creators can turn text prompts into ready-to-publish videos in about 15 minutes.

Here’s what makes BeHooked stand out:

• AI Script Generation: Forget spending hours brainstorming and writing scripts. BeHooked generates polished, professional scripts that can be customised to fit your style and voice.

• Auto Subtitles: In a country where 56% of people prefer digital content in regional languages, accurate subtitles are a must. BeHooked’s AI generates captions that account for regional accents and terminology, ensuring accessibility across India’s diverse linguistic landscape.

• Digital Avatars: For creators who prefer staying off-camera, BeHooked offers digital avatars. These lifelike avatars can present content in multiple languages, making it easier to maintain privacy while delivering engaging videos.

• Multi-Language Support: With over 22 official languages and hundreds of dialects in India, BeHooked’s ability to handle complex language patterns - including Hinglish, spoken by more than 350 million people - is a game-changer for reaching diverse audiences.

• Automated Editing: From adding music and b-rolls to incorporating sound effects, BeHooked’s AI handles all the technical editing. As brand strategist Hazel Mathew puts it:

  "No learning curve? That's exactly what I need for quick content creation".

Pricing and Benefits of BeHooked's Plans

BeHooked offers affordable plans tailored to meet the needs of Indian creators, whether they’re individuals, teams, or agencies. These plans are significantly cheaper than traditional video production costs, making high-quality video creation accessible to a broader audience.

With plans starting at just ₹2,000 per month, creators can save ₹25,000 to ₹40,000 monthly by avoiding the need to hire professional editors or freelancers. The Pro plan alone costs less than a single professionally edited video, making it a budget-friendly option for those just getting started.

How BeHooked Makes Video Marketing Easier

BeHooked’s AI tools save creators 8–10 hours per week by eliminating the need for separate scripting, shooting, and editing phases. This time-saving allows creators to produce more content, boosting their productivity and reach.

"An AI agent that makes content creation effortless, so you stop overthinking and start posting."

• Yash, BeHooked

The platform’s user-friendly interface requires no technical expertise or steep learning curves. Even first-time users can create professional-quality videos without getting overwhelmed by complicated tools.

BeHooked goes beyond basic editing by making contextual decisions, like selecting the right music, transitions, and visuals to match the tone and message of the video. For creators targeting India’s multilingual audience, the platform’s ability to handle linguistic diversity ensures they can connect with a broader audience without additional effort.

Whether you’re an individual creator or part of a large organisation, BeHooked simplifies video marketing, making it easier than ever to create, customise, and share content that resonates.

Tips for Better Video Content on Social Media

Creating videos that resonate with your audience means understanding the unique dynamics of each platform, recognising your audience's preferences, and setting clear goals. For Indian creators, this often involves navigating the challenges of multilingual content and balancing short- and long-form formats across different platforms.

Making Content for Both Short and Long Video Formats

Short and long videos serve distinct purposes: short-form content is great for grabbing attention, while long-form videos allow for deeper storytelling and education.

For short-form videos, timing is key. The most effective ones are typically between 5 and 90 seconds, with the ideal range being 30 seconds to 3 minutes for maximum engagement [28]. The first few seconds are critical - use a catchy sound or a striking visual to immediately hook viewers.

Short-form videos should focus on one clear idea, paired with eye-catching visuals. Good lighting, steady shots, and vertical orientation make a big difference. Adding captions - ideally placed centrally - can also boost engagement. Consider creating looping videos with seamless transitions and sharp visual effects to keep viewers hooked.

On the other hand, long-form videos are better suited for detailed tutorials or storytelling, where you can take the time to connect with your audience. These videos can drive higher conversion rates when done well. To make them effective, craft a compelling narrative, include educational elements, and invest in quality production. Optimise them for search engines by using relevant keywords in titles and descriptions, and consider interactive features like Q&A sessions to encourage engagement.

By tailoring your approach to the format, you can better meet audience expectations and platform requirements.

Adding Local Elements and Regional Trends

India's linguistic diversity offers both challenges and opportunities for video creators. Making content in local languages can significantly enhance audience engagement. This goes beyond simple translation - it's about understanding and reflecting regional cultures and preferences.

"Indian audience content strategy involves more than just translating text; it requires a deep understanding of local languages, cultural nuances, and regional preferences." – Hypronline

To maintain authenticity, work with native speakers for scriptwriting and voice-overs rather than relying on direct translations. Platforms like YouTube and Facebook make it easier to target specific audiences by language and geography.

Incorporating cultural elements is equally important. Use visuals that reflect regional aesthetics, such as traditional colours, motifs, and imagery. Timing your videos around local festivals or events can also make your content feel more personal and relevant. Collaborating with regional influencers is another effective way to connect authentically with local audiences.

"Regional influencers are often seen as more authentic and approachable; therefore, brands collaborating with them can develop brand loyalty strategies that truly resonate with their target audience." – Hobo.Video

To create content that truly connects, research local trends and preferences. Use region-specific keywords to improve visibility and engage with your audience through surveys or social media interactions to gather feedback for continuous improvement.

Using Analytics to Improve Video Strategies

Once your content strategy is in place, tracking performance is essential. Social media metrics can reveal what works, what doesn't, and where there's room to improve. Understanding your audience demographics - such as location, age, and gender - can help you tailor your content more effectively. For example, if most of your viewers are in Mumbai, posting at times that align with their daily routines could boost engagement.

Key metrics like impressions, engagement, conversion rates, click-through rates (CTR), and watch time are invaluable for refining your strategy. Watch time and completion rates, in particular, can show whether your content holds viewers' attention. If you notice a consistent drop-off at a certain point, it might be time to adjust your pacing or structure.

Videos tend to perform better than other types of social media posts, often generating up to 10× more engagement [28]. Pay attention to which formats, topics, and posting times yield the best results. Attribution tracking can also help link your social media efforts to tangible business outcomes, allowing you to focus on strategies that drive meaningful engagement rather than vanity metrics.

Regularly analysing these insights will help you refine your content calendar, letting you prioritise what works and phase out less effective approaches. The aim isn't just to create more videos but to produce content that genuinely connects with your audience and delivers measurable results. Data-driven decisions ensure your videos stay relevant and engaging.

Conclusion and Key Points

Video marketing has become an indispensable tool for Indian creators looking to build strong connections with their audiences. By combining time-tested strategies with modern AI tools, creators can simplify their workflows and produce engaging, high-quality content.

Summary of Video Marketing Best Practices

To succeed in video marketing, start with a clear purpose for each video - whether you want to educate, entertain, or convert viewers into loyal customers. Video content is a powerful medium for driving engagement and retention, making it essential to align your goals with your audience's expectations.

Short-form videos, typically 15 to 90 seconds long, are great for grabbing attention. On the other hand, longer videos offer the chance to dive deeper into storytelling or provide more detailed educational content.

To truly connect with India's diverse audience, multilingual content is a must. But don’t stop at simple translations - infuse your videos with local cultural elements to make them resonate on a deeper level. Use data like watch time, engagement rates, and completion metrics to fine-tune your approach and create content that keeps viewers coming back.

Consistency is key. Publishing regularly and focusing on quality will always trump striving for perfection in every single video. These foundational practices position you perfectly to integrate AI into your video marketing efforts.

Getting Started with AI Tools Like BeHooked

Once you’ve established a solid video marketing strategy, tools like BeHooked can take your efforts to the next level. AI simplifies the video creation process, reducing editing time from hours to minutes, allowing you to focus more on storytelling and strategy.

For Indian creators, BeHooked offers an affordable way to access professional-grade tools. For instance, the Pro plan costs just ₹2,000 per month and includes 200 credits, unlimited custom avatars, AI-generated scripts, and auto-captioning features.

With BeHooked, you can generate subtitles with 99% accuracy, create multilingual versions of your content, and significantly cut down on editing time - all while maintaining excellent quality. This means you can scale your video marketing efforts without dramatically increasing your workload.

Start small - automate one task like subtitle generation or basic editing. As you grow more comfortable with AI, explore its capabilities in areas like scriptwriting and personalising content for your audience. AI isn't just a tool; it's a partner in helping you elevate your video marketing game.

FAQs

How can video creators connect with India's diverse audience despite its linguistic and cultural variety?

To truly connect with India's diverse audience, video creators should prioritise localisation. This means producing content in multiple languages and weaving in elements that reflect regional traditions, festivals, and values. When your videos feel familiar and relatable, they naturally become more engaging for viewers.

Incorporating multilingual subtitles, voiceovers, or even region-specific storytelling can significantly expand your reach. Adding popular trends, local music, or themes that resonate with specific communities can give your content an edge. By tapping into the rich cultural variety across India, you can craft videos that strike a chord with audiences from every corner of the country.

How can new video creators in India produce high-quality videos on a budget?

New video creators in India can produce impressive videos without spending a fortune by following a few practical tips:

• Plan your content carefully: Start with a well-thought-out script and storyboard. This helps avoid unnecessary reshoots, saving both time and money.

• Use what you already have: Repurpose existing footage, images, or audio to cut down on production expenses.

• Rent instead of buying: High-end cameras, lights, and other equipment can be rented from local vendors, giving you access to professional tools without the hefty price tag.

• Pick affordable locations: Consider free or inexpensive venues like public parks or creatively set up spaces at home that still look professional.

• Tap into user-generated content: Encourage your audience to contribute videos or clips that match your brand’s theme. It’s a cost-effective way to engage your community while adding fresh content.

By using these strategies, you can create videos that look professional, stay within your budget, and connect effectively with your audience.

How can BeHooked's AI tools help creators produce multilingual content that connects with Indian audiences?

BeHooked's AI tools empower creators to craft content in multiple Indian languages, including Hindi, Tamil, Telugu, Bengali, and Marathi. By doing so, they help creators connect more naturally with India's diverse audience base. These tools are built to recognise local expressions, regional contexts, and cultural subtleties, ensuring the content feels genuine and strikes a chord with viewers.

On top of that, they streamline the process of translation and localisation, making it simpler for creators to tailor their videos for different linguistic communities across the country. This approach not only broadens their audience reach but also fosters deeper connections by delivering content that truly resonates with local sensibilities.

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