AI is transforming how brands create videos, especially in India, where digital marketing is booming. With the Indian digital ad market projected to reach ₹59,200 crore by 2025, AI tools offer faster, cheaper, and more tailored video creation. Here's why it matters:

• Cost Efficiency: AI reduces production costs by up to 80% and time by 70%.

• Personalisation: AI uses consumer data to create videos tailored for specific audiences, boosting watch times by 30% and conversions by 25%.

• Language Support: With 98% of Indian internet users consuming content in Indic languages, AI enables localisation at scale.

• Automation: Tools handle tasks like scriptwriting, editing, subtitles, and digital avatars, making high-quality video production accessible for small businesses.

AI tools like BeHooked simplify video creation, helping brands connect with India's diverse audiences across regions and languages. But human oversight remains essential to ensure accuracy, emotional depth, and alignment with brand identity.

How Is AI Transforming B2B Video Storytelling?

Key AI Technologies for Video Creation

AI is reshaping the way brands create videos, particularly in a diverse market like India. By combining cost efficiency with the ability to deliver personalised and localised content, these technologies empower brands to connect with audiences across regions and languages. Let’s dive into how these tools are transforming video storytelling.

AI Script Writing and Scene Generation

AI scriptwriting tools have completely changed how brands develop content, turning basic ideas into polished scripts in no time. These tools don’t just generate text; they analyse successful video formats, trending topics, and audience behaviour to suggest storylines that resonate. For Indian brands, this means crafting stories that appeal to a wide range of audiences with culturally relevant themes.

Scene generation takes this process further by visualising the script. It suggests visuals, camera angles, and transitions, helping brands create professional-quality videos even without technical expertise. Take BeHooked as an example - it transforms simple text prompts into fully edited videos with carefully chosen scenes. This makes high-quality video production accessible to smaller teams.

The results speak for themselves. Brands using AI for scriptwriting and personalisation have seen conversion rates rise by 20–30% and watch times increase by 30% compared to traditional methods. For Indian brands juggling multiple regional markets, this efficiency is a game-changer.

Natural Language Processing for Content Creation

Natural Language Processing (NLP) is the link between human ideas and AI-generated video content. It interprets text prompts, understands context, and turns abstract concepts into structured scripts and storyboards. This is particularly valuable in India, where brands must navigate a multilingual landscape.

Modern NLP tools can handle languages like Hindi, Tamil, and Bengali, recognising local expressions and storytelling styles while maintaining linguistic precision. This is crucial in a country where 98% of internet users consume content in Indic languages.

NLP also enables hyper-personalisation. For instance, Coca-Cola reportedly uses NLP-powered systems to create video ads tailored to individual viewers, addressing them by name and aligning messages with their preferences. This level of personalisation is now within reach for even smaller Indian brands.

Automated Video Editing Features

AI-powered video editing has transformed what was once a time-consuming process. Tasks like subtitle creation, music selection, b-roll insertion, and sound effects are now automated, cutting production time by 50–80%.

For Indian brands, automated subtitles are a huge advantage, allowing them to generate subtitles in multiple regional languages simultaneously. Music selection algorithms further enhance videos by choosing culturally suitable tracks - for example, opting for different styles of music for audiences in South India versus North India.

B-roll insertion is another standout feature. It identifies moments where additional visuals can strengthen the message, automatically adding relevant footage like customer testimonials, product shots, or manufacturing scenes. With 83% of marketers reporting higher productivity when using AI video tools, these innovations allow creative teams to focus on storytelling rather than technical details.

Digital Avatars and AI Voice Generation

Digital avatars and AI-generated voices are revolutionising how brands maintain consistent identities while adapting to regional preferences. These avatars can act as brand spokespersons or mascots, delivering messages in multiple languages and accents, all while reflecting the diversity of Indian audiences.

Modern avatars can mimic expressions and gestures that align with local cultures. For example, they might wear traditional attire for festival campaigns or adopt a contemporary look for tech product promotions. AI voice generation complements this by producing natural-sounding speech in various Indian languages, adjusting tone and emotion to fit the content - whether it’s an upbeat product launch or a heartfelt story.

Platforms like BeHooked offer tools to create unlimited custom avatars, ensuring consistent branding across campaigns while tailoring messages for different regions. By reducing the need for human presenters, brands save on production costs and scheduling hassles. Case studies show that brands using AI avatars and templates have seen response rates soar by up to 320%, highlighting how personalisation drives engagement and streamlines production.

Together, these technologies enable Indian brands to deliver video stories that are not only engaging but also culturally and linguistically relevant. From scripting to editing to final delivery, AI is making video creation smarter and more efficient.

How to Create AI-Powered Brand Videos: Step-by-Step Guide

AI is transforming how Indian brands create videos, making the process simpler and more professional. By combining AI's strengths in scripting, personalisation, and editing, brands can produce videos that resonate deeply with their audiences. Here's a step-by-step guide to get started.

Writing Effective Text Prompts for AI

The foundation of an AI-powered video lies in the prompts you provide. A well-crafted prompt guides the AI to deliver precise and impactful results. As Silvi Dua, author and AI expert, puts it:

"AI is a highly skilled, though somewhat literal, assistant. It can process vast amounts of information and generate text quickly, but vague prompts lead to vague outputs."

Start by including specific details like the shot type, characters, actions, location, and overall aesthetic. For instance, instead of saying, "Make a video about our new smartphone", try: "Close-up shot of a young professional woman, aged 25–30, confidently using a sleek black smartphone, in a modern Mumbai office with glass windows, cinematic lighting with warm tones."

Visual elements matter too. Specify lighting, cinematography, and mood to align with your brand's identity. For example, a Diwali campaign could call for "warm golden lighting reminiscent of Diwali celebrations" instead of generic "festive lighting."

Take inspiration from Adobe Firefly's prompt refinement process:

• Initial Prompt: "Full scene, eye level, wide shot, a giant mech in the street."

• Refined Prompt: "Cinematic action scene, giant black and yellow mechs invading the city, dystopian future, destroyed streets with rubble and fires, volumetric lighting."

Your prompts should also reflect your brand's tone. For a playful brand, specify "energetic, conversational tone with Gen-Z friendly language." A luxury brand might require a "sophisticated, premium tone with elegant phrasing."

To save time, create reusable templates with standardised guidelines. For instance: "Brand voice: Trustworthy yet approachable, like a knowledgeable friend. Always include our tagline 'Innovation for India.' Use warm, inclusive language that resonates with middle-class Indian families."

Once your prompts are ready, the next step is to ensure the script aligns with India's diverse cultural landscape.

Adapting Scripts for Indian Markets

AI-generated scripts need localisation to connect with India's diverse audiences. With multiple languages, traditions, and preferences, adapting scripts is essential.

Every script should be reviewed for cultural relevance. For example, when referencing celebrations, mention festivals like Diwali or regional events based on your audience. This adds a personal touch that builds trust and relatability.

India's linguistic diversity also demands attention. While AI can generate content in various Indian languages, human oversight ensures cultural and linguistic nuances are captured. For instance, cricket references might work nationwide, but film references should be tailored to specific regions.

A study by Sony Research India highlights this:

"The challenge lies in preserving the context, mood, and style of the original content while also incorporating creativity and considering regional dialects, idioms, and other linguistic nuances."

Indian consumers are price-conscious, so refine AI-generated benefit statements to highlight durability, family value, or long-term savings. Additionally, adapt scripts for mobile-first consumption. Since most Indians watch videos on their phones, keep them short and ensure key messages appear early. Break longer scripts into smaller, engaging segments for better impact.

After tailoring your script, it's time to polish the video using AI editing tools.

Using AI Editing Tools for Professional Results

AI tools simplify video production by handling technical tasks, allowing brands to focus on storytelling and messaging.

Subtitle generation is crucial for Indian brands. AI platforms like BeHooked can create subtitles in multiple regional languages simultaneously, ensuring the message is clear whether viewed in Hindi, Tamil, or English.

AI also excels in music selection, choosing background tracks that align with the content and audience. For instance, it might suggest traditional instrumental music for heritage campaigns or Bollywood-inspired tracks for youth-focused videos.

Another standout feature is smart B-roll insertion, where AI adds relevant visuals to enhance the narrative. A food brand, for example, could include shots of families enjoying meals during emotional moments or clips of product preparation to highlight benefits.

To maximise engagement, use AI-powered analytics. These tools provide insights into viewer behaviour, helping you adjust pacing or content placement if engagement drops at specific points.

Lastly, custom digital avatars can maintain brand consistency. These avatars can adapt to regional preferences - for instance, wearing traditional attire for festival campaigns or modern styles for tech launches - while ensuring they reflect your brand's personality.

Benefits and Drawbacks of AI Video Storytelling

AI video storytelling is reshaping how Indian brands create content. It offers a chance to cut costs and speed up production, but it also brings challenges that brands must navigate. Understanding both sides is key to making smart decisions about using AI in video campaigns.

AI Video Storytelling: Pros and Cons Comparison

AI-powered video creation offers clear advantages like lower costs, faster production, and impressive personalisation. Let's break it down.

Cost savings are one of the biggest wins. Emami's "DermiCool Warriors" campaign is a great example. The AI-driven ad cost just 15-20% of what a traditional production would have required - an 80-85% reduction in costs. Kaushik Vedula, AVP – Marketing at Emami Limited, shared:

"This AI-driven campaign cost us just 15–20% of what a similar CG-heavy film would have. That's an 80–85% reduction in production costs, with comparable quality and significantly more agility."

Speed and scalability are other game-changers. Tata Gluco+ cut their campaign turnaround time by over 70%, producing regional versions in under a week. This speed lets brands react quickly to trends or seasonal opportunities.

The personalisation potential is also huge. For instance, Mondelez India's Valentine's Day campaign for Cadbury Silk used AI to create over 500,000 unique animated videos from consumer-submitted moments. This level of customisation is impossible with traditional methods. Nitin Saini, VP-Marketing at Mondelez India, explained:

"For Mondelez India, AI isn't just about saving money - it's about enabling what wasn't previously possible. Traditional production methods simply can't achieve this scale or speed."

However, AI video storytelling isn't all smooth sailing. Generic content is a common issue. Without careful alignment to a brand's voice, AI can churn out content that feels impersonal and lacks uniqueness.

There are also accuracy concerns. AI-generated content can sometimes include factual errors or misrepresent brand messaging, which can harm a brand's reputation if left unchecked.

Cultural sensitivity is another tricky area. India's diversity means AI might overlook regional nuances or create content that doesn't resonate with specific audiences. This can lead to content that feels disconnected or even inappropriate.

Excessively generic, "faceless" content can also hurt brand authenticity. While AI can produce large volumes of content, it often lacks the emotional depth needed to connect with audiences - something especially important for Indian brands that rely on storytelling to build loyalty.

While these benefits highlight AI's efficiency, they're only part of the picture.

Why Human Input Still Matters in AI Video Creation

Even with all its advantages, AI can't replace human creativity and insight. It provides speed and scale, but human involvement is essential for ensuring authenticity, cultural relevance, and strategic direction.

Quality control is a key area where humans shine. A Pune-based digital marketing agency reported a 300% increase in content output after adopting AI tools. However, their success came from using AI to handle smaller tasks like brainstorming and drafting. Humans still managed strategy, fine-tuning, and final approvals.

Maintaining brand authenticity also requires a human touch. Ankush Bahuguna, a beauty and comedy creator, summed it up well:

"The real skill in the AI era is to be authentic while using these tools."

Many Indian brands are adopting a Human-in-the-Loop (HITL) model, where people actively guide and review AI's work. This ensures the content stays true to the brand's voice while leveraging AI's speed and cost advantages.

Cultural adaptation is another area where human input is irreplaceable. While AI can generate content in multiple Indian languages, human reviewers ensure it captures regional dialects, traditions, and preferences. This is critical in India, where linguistic and cultural diversity demands nuanced content.

Finally, strategic thinking is something AI can't do. It may excel at execution, but decisions about campaign positioning, audience targeting, and competitive differentiation still rely on human expertise. Carol Goyal, Managing Director at Aesthetic Intelligence Lab, put it this way:

"AI is not a gimmick - it's a strategic asset. Those who embrace it early will build custom workflows, own their own AI voice models and digital twins, and dramatically cut time-to-market."

The most effective approach treats AI as a tool to amplify human creativity, not replace it. Brands can create detailed style guides and "Brand Blueprints" to train AI on their preferred tone and style. This allows AI to maintain consistency while freeing humans to focus on higher-level tasks like strategy and storytelling.

Vishnu Srivatsav, National Creative Head at 22feet Tribal Worldwide, captured this balance perfectly:

"AI is still just a tool. It's the absurdist, human stories - like Italian Brain Rot - that win hearts. We just need the right minds behind the machine."

The future belongs to brands that master this blend of AI efficiency and human creativity. By combining the strengths of both, brands can unlock new possibilities while staying true to their identity and audience.

Best Practices for AI Brand Video Creation

To make the most of AI video tools, blend the speed of AI with human creativity, a deep understanding of your audience, and precise tracking through data.

Combining AI Speed with Human Creativity

The sweet spot for AI-driven video creation lies in letting machines handle repetitive tasks while humans steer the creative vision. Start by establishing clear brand guidelines and training your AI tools to reflect your brand's unique voice and personality. Use examples of high-quality, human-crafted content to guide this process. This approach prevents your content from feeling generic or impersonal.

AI can be a powerful ally in generating multiple script drafts, creating initial video cuts, or adding subtitles and background music. However, human oversight is essential for refining these elements, ensuring they align with your brand's tone and cultural nuances. Regular review checkpoints are key to catching errors and fine-tuning the output. Providing AI tools with a clear style guide ensures that even the first drafts reflect your brand’s identity.

For Indian audiences, this AI-human collaboration is especially important. AI can handle the heavy lifting, like producing variations or translations, while human experts ensure the content resonates culturally and emotionally with diverse regional audiences.

Creating Content for Indian Audiences

India’s diversity requires more than just translation - it demands localisation. With over 19,500 languages or dialects spoken and 90% of Indian internet users preferring content in their native language, creating multilingual content is not optional. By 2025, Indian language users are expected to make up nearly 75% of the country’s internet base.

Tailor your content by localising visuals, language, and cultural references for each region. AI tools can analyse consumer behaviour and preferences across different areas, helping you customise your message to suit local tastes.

Manoj Karunakaran, Tech Head at BC Web Wise, highlights this necessity:

"The ability to communicate with customers in their native language is a game-changer. Whether it's e-commerce, customer service, or any digital platform, the use of local languages is becoming increasingly important."

Video-first content is another critical focus. Platforms like YouTube and WhatsApp dominate in India, where video consumption is skyrocketing. Ignoring regional languages or video formats in your content strategy is a recipe for underperformance.

Once your content is culturally tuned, it’s essential to measure its impact accurately.

Measuring Video Performance with AI Analytics

AI analytics go beyond basic metrics like views. They can track watch time, drop-off points, audience retention, and even emotional responses, helping you identify which parts of your videos truly resonate with viewers.

In a country as diverse as India, audience behaviour can vary significantly by region and demographic. A video that performs well in one city might fall flat in another. AI analytics can reveal these patterns, helping you adapt your strategy for maximum impact.

Monitoring performance in native languages is equally important to maintain regional relevance. Set up automated alerts to notify you of significant engagement milestones or unexpected drops, enabling quick adjustments to your content.

AI tools also make A/B testing easier. Experiment with thumbnails, opening sequences, and calls-to-action to optimise video performance systematically. Beyond engagement, track conversion metrics to ensure your videos deliver real business results. AI-powered sentiment analysis can also provide qualitative insights by analysing audience reactions on social media.

Platforms like BeHooked streamline this process, integrating analytics directly into your workflow. This allows you to monitor performance and refine your content strategy without juggling multiple tools, making the entire process more efficient.

The Future of AI in Brand Video Storytelling

AI is transforming how Indian brands approach video storytelling. By enabling scalable content creation, personalised messaging, and improved conversion rates, it’s reshaping the video marketing landscape in ways that were unimaginable just a few years ago.

The numbers speak for themselves. The global AI video generator market is expected to hit USD 2,562.9 million by 2032, growing at an impressive CAGR of 19.5%. Closer to home, the adoption of AI in India has soared - from 55% of organisations using it in 2023 to 78% in 2024. This rapid uptake signals a significant shift in how brands are crafting and delivering video content.

Real-world examples highlight just how impactful AI can be. During IPL 2024, Star Sports used ElevenLabs' AI-driven translation technology to allow English-speaking commentators to "speak" Hindi in their own voices. This innovation broke language barriers and expanded their reach to over 12 commentary languages. Similarly, Eros Now teamed up with Google Cloud in 2022 to develop an AI model that automates subtitling. What used to take 48 hours per film now happens in seconds.

The affordability of AI tools has also improved dramatically. Between November 2022 and October 2024, the cost of running systems at GPT-3.5 levels dropped by more than 280 times. This makes advanced AI video tools accessible even to smaller brands. One of the most exciting developments is hyper-personalisation. AI now allows brands to create videos tailored to individual viewers, considering their interests, demographics, and viewing habits. ZEE5’s Chief Business Officer described their strategy as offering "hyper-personalised content recommendations". Meanwhile, Netflix saves over $1 billion annually by using AI to reduce subscriber churn through its recommendation engine.

AI’s ability to overcome language barriers is another game-changer. Automated dubbing and subtitling technologies are helping brands connect with India’s diverse linguistic audiences. With the country’s content and creator economy projected to grow from ₹2,40,000 crore to approximately ₹3,840,000 crore by 2035, brands that master AI-powered multilingual video creation are set to dominate the market. These tools ensure that brand messages resonate deeply across India's varied cultural and linguistic landscape.

Platforms like BeHooked are already making this vision a reality. Using simple text prompts, they generate fully edited, ready-to-post videos complete with AI-generated scripts, subtitles, and lifelike digital avatars. Their user-friendly interface eliminates the need for extensive training or expensive equipment, enabling brands to produce professional-quality content instantly.

Shantanu Narayen, Chairman and CEO of Adobe, captures this sentiment perfectly:

"Generative AI is enabling Indian creators to transcend traditional mediums".

AI doesn’t replace human creativity - it amplifies it. Brands that combine AI’s speed and efficiency with cultural understanding and authentic storytelling will not just adapt to the digital age - they’ll lead it.

FAQs

How does AI help Indian brands create personalised video stories?

AI is helping Indian brands create deeply personalised video content by tapping into consumer data, including spending patterns, preferences, and online behaviour. This data-driven approach allows brands to produce videos that strike a chord with their audience, boosting both engagement and loyalty.

Take video production, for example. AI can handle tasks like scriptwriting, adding subtitles, or choosing the right music and visuals, cutting down production time significantly. It also enables hyper-personalisation - where each viewer experiences content tailored specifically to them - making the videos feel more relevant and meaningful. With AI-powered tools, Indian brands can not only save time and money but also create content that resonates with audiences across India's diverse cultural and regional landscape.

Why is human oversight important in creating culturally relevant and high-quality AI-generated video content?

Human involvement plays a key role in ensuring AI-generated video content is accurate, culturally appropriate, and emotionally resonant. While AI can handle much of the creative process, it’s the human touch that fine-tunes the output, addresses cultural subtleties, and avoids biases or stereotypes that might compromise its integrity.

By carefully reviewing and adjusting AI-generated content, people help ensure it reflects societal norms and connects with diverse audiences. This collaboration between AI’s efficiency and human creativity becomes even more important in culturally sensitive or specific situations, where purely automated content might come across as detached or unsuitable.

How can small businesses in India use AI tools like BeHooked to create budget-friendly videos?

Small businesses across India can now step up their video marketing game with AI tools like BeHooked, delivering professional-quality videos without breaking the bank. BeHooked streamlines the video creation process by automating tasks like scriptwriting, editing, and customisation, saving valuable time and resources.

Using BeHooked, businesses can turn simple text prompts into fully-edited, ready-to-share videos. Its features include AI-generated scripts, automatic subtitles, and lifelike digital avatars, making it incredibly easy for MSMEs to create engaging content - even without specialised technical expertise. This enables them to stay agile with market trends, connect more effectively with their audience, and expand their marketing efforts - all while keeping costs under control.

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