AI is transforming video marketing in India by addressing the challenges of its linguistic and cultural diversity. Here's why it matters:

• Language Diversity: India has 22 official languages, with over 90% of consumers preferring content in their native language. Generic campaigns often fail to connect with audiences.

• Consumer Behavior: 45% of Indian shoppers are more likely to buy products advertised in their regional language.

• AI's Role: AI enables hyper-personalized video content tailored to individual preferences, cutting costs and production time, while boosting engagement and ROI.

Key Benefits of AI-Driven Personalization:

1. Higher Engagement: Personalized content increases engagement by up to 45%.

2. Better ROI: Indian brands report a 30% uplift in ROI with AI-powered campaigns.

3. Scalability: AI simplifies multilingual and regional video production, ensuring broader reach.

Examples:

• Hero Motors: Achieved 1.8 crore impressions and 18,000 leads with vernacular content.

• Panasonic: Saw a 72% increase in organic reach using regional campaigns.

• BeHooked: Offers AI tools starting at ₹1,640/month, enabling quick, cost-effective video creation.

AI personalization is reshaping video marketing in India, making campaigns more impactful and accessible for businesses of all sizes.

How AI Creates Personalised Video Campaigns

How AI Personalises Video Content

AI transforms audience data into customised video experiences by analysing viewer behaviour and preferences. This technology goes beyond basic personalisation, crafting videos that align with individual interests and actions.

The process starts with data collection. AI algorithms track metrics like watch time, engagement patterns, and content preferences. Personalisation is further refined by incorporating behavioural signals - such as time spent on a website, viewed products, and transactional data like purchase history or cart abandonment. Firmographic data, including industry type and company size, adds another layer of precision.

"Personalisation is evolving from general experiences based on demographics to highly individual interactions based on unique search intent, preferences, and context. And generative AI-powered solutions can help brands deliver hyper-personalised experiences at scale, leading to significantly higher engagement and conversions."
– Paul Longo, GM of AI Ads, Microsoft Advertising

After gathering the data, AI identifies patterns to segment audiences for more targeted content delivery. It even tracks how users engage with specific sections of a video and adjusts future videos accordingly. For instance, if someone skips product demos but watches customer testimonials, AI can adapt by focusing more on user stories in future videos.

Technical integration ensures seamless syncing between video platforms and central data sources using APIs or middleware. The numbers speak for themselves: 35% of video marketers now use AI for scriptwriting, and 62% of brands leverage AI tools for personalised video content.

This data-driven approach not only enhances engagement but also sets the stage for automation, which drastically reduces production time and costs.

Automation: Cutting Time and Costs

AI automation has redefined video production, eliminating many of the manual steps that traditionally made the process time-consuming and expensive. Tasks like research, scripting, shooting, and editing can now be streamlined, saving both time and money.

With automation, video creation can take as little as 15 minutes, slashing costs by eliminating manual editing and potentially saving ₹24,900–₹41,500 per month. Key processes, including scriptwriting, editing, and subtitling, are automated to achieve this efficiency.

The workflow begins with AI-generated scripts tailored to the brand's voice, audience, and campaign goals. By analysing user stories and expertise, the technology creates content that resonates with specific audience segments. AI then assembles videos with automated features like subtitles, realistic avatars, and music or sound effects.

"This is the best way I've seen to automate 90% of the workflow just using your phone."
– Mihir, Velt

For Indian marketers working with limited budgets, AI-based platforms like BeHooked offer affordable solutions. Starting at ₹2,000/month, the Pro plan includes AI-generated scripts, auto captions, and video editing via text prompts. Higher-tier plans, such as the Max plan at ₹5,000/month and the Scale plan at ₹7,500/month, add features like enhanced video b-rolls, contextual editing, and API access for larger organisations.

"The idea of going from script to edited video in 15 minutes is seriously impressive."
– Aleksey Kiselevt, Founder

AI also simplifies localisation by adapting a single video to suit various regional and cultural contexts. This ensures consistency while addressing local preferences, eliminating the need for separate production cycles for different languages or regions.

While automation streamlines production, ethical data practices are essential for maintaining trust.

Responsible Data Use in AI-Powered Campaigns

Ethical handling of user data is critical to the success of personalised video campaigns. AI systems process large amounts of data, so transparency about what is collected and how it is used is crucial for building trust.

Marketers should clearly communicate their data collection practices, explain how AI personalises content, and highlight the benefits for viewers. Collecting only the necessary data minimises privacy risks while still enabling effective personalisation.

"Using multilingual voiceovers in AI-driven videos builds trust and emotional impact by connecting with audiences in their native language."
– AiVANTA

Strong security measures, such as encrypted data transmission, secure storage, and regular audits, are vital throughout the AI processing pipeline. Companies that excel in personalisation can see revenue increases of up to 40%, underscoring the importance of investing in data security.

Giving users control over their data - by allowing them to opt out, adjust personalisation settings, or request data deletion - further strengthens trust. Additionally, respecting regional privacy norms and local sensitivities ensures that data use enhances the user experience rather than intruding on it.

Regularly monitoring AI algorithms helps identify and resolve potential biases or privacy issues before they affect campaigns. In a diverse market like India, being transparent about data practices builds trust and fosters stronger customer relationships. For Indian marketers, responsible data use isn't just about compliance; it's essential for creating meaningful connections in a culturally varied landscape.

What is AI Personalized Video Marketing & Why You NEED To Use It

Main Benefits of AI-Driven Personalisation for Indian Marketers

AI-driven personalisation has become a game-changer for Indian marketers, helping them navigate the challenges of India's linguistic and cultural diversity. It's proving to be a powerful tool for boosting engagement, improving ROI, and scaling content to reach diverse audiences.

Higher Engagement Through Highly Personalised Content

AI personalisation allows brands to create tailored video experiences by analysing user behaviour, resulting in ads that not only grab attention but also drive sales.

Data shows that personalised content can lead to a 45% increase in engagement. This is because AI doesn’t stop at general demographic targeting - it dives deeper into individual preferences, viewing habits, and behaviours. For Indian marketers, this means they can craft videos that reflect regional tastes, traditions, and sensibilities, ensuring content feels relevant and relatable. AI can even select a host who resonates with specific viewers.

This technology also enables what experts call "hyper-personalised content recommendations", where messages are tailored to highlight features most relevant to each customer. For example, Netflix's AI-powered recommendation engine saves the company over $1 billion annually by reducing subscriber churn. For Indian businesses, especially those operating on tighter budgets, this level of engagement can significantly improve customer retention and lifetime value.

Ultimately, higher engagement creates a strong foundation for better conversion strategies.

Better ROI with Personalised Calls-to-Action

AI-powered personalisation is delivering measurable ROI for Indian brands, with an average uplift of 30%.

Several Indian companies showcase how effective this approach can be:

• Nykaa: Achieved a 35% increase in repeat purchases and 28% year-on-year revenue growth.

• HDFC Bank: Improved cross-sell rates by 21% and boosted customer retention by 13% through AI-driven segmentation.

• Tata Motors: Increased its passenger vehicle market share from 8.2% in 2020 to 12.9% in 2025, with AI-powered campaigns playing a key role.

• Reliance Jio: Reduced churn by 17% in 2024 using targeted AI-driven retention campaigns.

Research further highlights that companies making substantial investments in AI see a 10–20% improvement in ROI. Additionally, 94% of B2B marketers in India report better ROI when leveraging AI to design and optimise campaigns.

"As proving ROI remains the core priority for Indian B2B marketers in 2025, their relationship with senior leaders will be in sharper focus. With nine in ten already using AI tools to improve campaign returns and measure ROI better, B2B marketers must work with leaders to prioritise 'value metrics over volume metrics'. To do this, they must adopt the right AI tools that can help measure a campaign's impact with greater precision – resulting in real business outcomes." – Sachin Sharma, Director, LinkedIn Marketing Solutions, India

Beyond boosting returns, AI ensures campaigns resonate with India's diverse communities.

Scaling Content for India's Diverse Audience

India's immense linguistic and cultural diversity often complicates marketing efforts, but AI-driven personalisation is helping brands overcome these challenges. By enabling ad personalisation in multiple regional languages, AI ensures broader reach and consistency.

Take Amazon India, for example. The e-commerce giant translates its ads into languages like Hindi, Tamil, and Bengali, significantly expanding its reach while maintaining consistent messaging. This helps reduce costs and ensures the message resonates across regions.

The entertainment industry provides another great example. During IPL 2024, Star Sports (Disney Star) used AI voice technology to deliver commentary in multiple languages, eliminating the need for separate human commentators. This allowed them to cater to diverse regional audiences while maintaining high-quality broadcasts.

Similarly, RedBus launched its first personalised ad campaign under its Primo program, featuring video ads in eight Indian languages. These ads highlighted top-rated operators and incorporated customised elements like operator names, logos, and photos. AI-powered voice technology further added personalised audio to the mix.

This approach addresses a critical gap in the market. While 77% of Indian consumers want personalised recommendations, only 53% actually receive them. AI-driven personalisation helps bridge this gap by enabling brands to create content that resonates with India's diverse population at scale.

"Indian businesses are setting the global pace for realising ROI on AI initiatives as most are improving scale, speed, and efficiencies. For further growth, businesses will need to invest in solving data challenges and adopting agentic AI to free teams from repetitive tasks and enable more meaningful interventions that deliver relevant and real-time personalised customer experiences." – Prativa Mohapatra, Vice President and Managing Director, Adobe India

AI's scalability extends beyond language translation. It ensures fair representation of all communities and helps content creators embrace inclusivity. This holistic approach makes personalised video campaigns more impactful for India's diverse audience segments.

How BeHooked Makes AI-Powered Video Personalisation Simple

Creating personalised videos using AI can seem daunting, especially for Indian marketers who may find many platforms overly complex. BeHooked steps in to simplify this process. With just a text prompt, it generates ready-to-post videos - no technical expertise required. By focusing on personalisation and cost efficiency, BeHooked caters specifically to the needs of India’s diverse and dynamic market.

Here’s how BeHooked makes video personalisation straightforward and effective.

Main Features of BeHooked

BeHooked packs a range of tools that make personalised video creation seamless for marketers across India.

• AI-Generated Scripts: Forget the hassle of brainstorming content ideas. Just share your requirements, and the AI crafts scripts tailored to your audience. This is especially useful for Indian brands targeting regional markets, as the tool adapts messaging to suit different cultural nuances.

• Auto Subtitles: With India’s multilingual audience, subtitles are a must. BeHooked automatically generates captions, ensuring your videos can be understood even without sound - perfect for social media browsing.

• Hyper-Personalised Content: By analysing viewer behaviour and preferences, the platform creates videos that resonate on an individual level, enhancing engagement.

• Realistic Digital Avatars: Skip the expense of studio shoots. BeHooked lets you design avatars that align with your brand image or audience demographic, saving time and money.

• Automated Editing: From music to b-rolls to sound effects, the platform handles it all. It transforms raw footage into polished videos, giving your content a professional edge without the need for manual editing.

These features allow marketers to focus on their campaigns rather than getting bogged down by technical details.

Value for Indian Marketers: Pricing and Access

BeHooked’s pricing is tailored to fit the budgets of Indian marketers, offering professional-grade video tools at affordable rates.

The Pro plan at ₹1,640 per month offers an entry-level option for small businesses and solo creators, making it a cost-effective alternative to traditional video production.

For businesses with growing needs, the Max plan at ₹4,100 per month includes advanced features like b-rolls and faster video generation, along with upcoming team collaboration tools - ideal for managing multiple campaigns.

Larger organisations and agencies can opt for the Scale plan at ₹6,150 per month, which adds features like multiple brand spaces and API access, ensuring smooth client management and consistent branding across campaigns.

A flexible credit system allows marketers to scale their usage based on campaign demands, with the option to purchase additional credits as needed. Combined with its user-friendly design, BeHooked ensures efficiency and accessibility for marketing teams of all sizes.

Easy to Use and Time-Saving Benefits

What sets BeHooked apart is its simplicity. The platform’s intuitive design eliminates the need for training, allowing teams to start creating professional videos right away using basic text prompts. This is a game-changer for small and medium enterprises, where employees often juggle multiple roles.

"No learning curve? That's exactly what I need for quick content creation." - Hazel Mathew, Brand Strategist

The time-saving benefits are immense. Traditional video production involves lengthy processes like scriptwriting, filming, and editing, which can take days or even weeks. BeHooked compresses this timeline into mere hours, enabling marketers to act quickly on new trends or campaign opportunities.

This speed is especially crucial during India’s festival seasons, when brands need to produce timely, locally relevant content. Whether it’s festive greetings, promotions, or product showcases, BeHooked empowers marketers to deliver high-quality videos at a moment’s notice.

For Indian marketers working with tight budgets and deadlines, BeHooked transforms video creation into an efficient, cost-effective process. It not only saves time but also ensures campaigns remain agile and impactful in India’s fast-paced marketing landscape.

Impact of AI-Personalised Videos on Engagement and ROI

AI-personalised videos are transforming how businesses connect with India's diverse consumer base. By improving engagement, boosting conversions, and cutting both costs and production time, these videos provide a practical solution to the challenges of personalisation and linguistic diversity faced by Indian marketers.

Standard vs AI-Personalised Campaigns Comparison

Here's a quick look at how traditional video campaigns stack up against AI-personalised ones:

These numbers highlight how AI personalisation not only enhances campaign performance but also makes high-quality video content affordable for businesses that previously found it out of reach.

Case Studies and Success Metrics

Real-world campaigns further illustrate the potential of AI-personalised videos to deliver measurable results.

Financial Services Success Stories

In the financial sector, AI-powered personalisation has made a noticeable impact. A leading financial services company used multilingual, personalised video reminders to tackle EMI collection challenges, achieving a 40% increase in click rates compared to traditional text-based reminders. Similarly, an Indian bank leveraged persona-based videos to explain ULIP products, leading to an 18% rise in conversions. These examples show how personalised content simplifies complex topics and engages customers more effectively.

Manufacturing and Real Estate Achievements

The benefits aren't limited to finance. A heavy equipment manufacturer saw a 15% uptick in dealer visits using personalised videos. Meanwhile, a North Indian real estate developer used customised follow-up videos after property visits, resulting in a 12% increase in post-visit engagement. These cases demonstrate how tailored video content drives meaningful interactions across industries.

Healthcare and Consumer Engagement

Even in healthcare, AI-personalised videos are making a difference. A Tier‑2 hospital chain in smaller Indian cities used customised WhatsApp videos for patient communication. This approach reduced call centre costs by 30% and increased surgery bookings. Patients appreciated receiving updates and reminders in their local languages, which strengthened their connection to the hospital.

"AiVANTA has completely redefined customer engagement for us. Their personalised video communication helps us connect with each customer on a deeper, more human level - making every interaction feel thoughtful, timely, and relevant." - VP Marketing, Bajaj Allianz

Large-Scale Consumer Campaigns

AI personalisation also shines in large-scale campaigns. A leading tractor manufacturer launched a virtual tractor driving experience, allowing participants to create personalised videos of themselves driving. This campaign attracted over 2,75,000 participants, showcasing AI's ability to generate massive consumer engagement.

Operational Efficiency Gains

AI personalisation isn't just about engagement - it also brings significant operational advantages. For instance, Emami Limited's "DermiCool Warriors" campaign used AI-generated ads at just 15–20% of the cost of traditional CG-heavy films.

"This AI-driven campaign cost us just 15–20% of what a similar CG-heavy film would have. That's up to 85% cost reduction, with comparable quality and significantly more agility." - Kaushik Vedula, AVP – Marketing, Emami Limited

Tata Gluco+ also reaped the benefits, reducing its campaign turnaround time by over 70%. Regional variants of its campaigns were ready within a week, instead of taking over a month. This speed proved invaluable during India's busy festival seasons.

These examples underscore how AI-personalised video campaigns are reshaping marketing strategies in India. From cutting costs to significantly improving engagement, they make professional-grade content accessible to businesses of all sizes, opening up new opportunities for growth and connection.

Conclusion: The Future of Personalised Video Marketing in India

We've explored how AI tackles India's linguistic and cultural diversity, and now it's time to look ahead. In today's competitive digital market, AI-powered video personalisation has become a game-changer for Indian businesses. By tailoring content to suit varied audience preferences, this technology addresses the complexities of India's diverse market, driving better engagement and boosting conversions.

Key Insights

AI-driven personalisation is reshaping how businesses connect with Indian audiences, delivering measurable improvements in campaign performance. With the growing demand for native language content, the era of one-size-fits-all marketing is fading. Companies like Amazon India have shown how AI-powered translation can extend their reach across regional languages without the need for multiple productions.

"Personalization in video marketing is no longer a wish, but a necessity, to cater to the highly diversified Indian audience."

• Cpluz

Moreover, AI personalisation levels the playing field, making high-quality video creation accessible for businesses of all sizes. It enables brands to adapt quickly to market trends and seasonal shifts, ensuring they stay relevant in a fast-changing landscape.

Emerging trends suggest that video marketing in India is on the brink of a major transformation.

Future Trends in AI and Video Marketing

The future of AI-powered video marketing in India is set to be more advanced and far-reaching. By 2025, AI-driven strategies are expected to dominate digital marketing. Regional content in languages like Tamil, Telugu, Malayalam, Marathi, and Bengali will play a pivotal role in attracting large audiences. Additionally, short-form videos will continue gaining traction due to their high return on investment.

Interactive and shoppable videos are also set to redefine the space, seamlessly blending e-commerce with video experiences. This aligns perfectly with India's booming e-commerce sector, projected to hit US$147 billion in 2024.

"The future of brand storytelling is fast, vertical, regional, personalised - and above all - video-first."

• Comswoms Media

Voice search is another area poised for significant growth. By 2025, half of India's online shopping is expected to happen through voice search. This means AI-powered video content will need to adapt to conversational queries and voice-based discovery.

The overall digital advertising ecosystem is thriving, with projections showing a 17% growth in 2024, reaching ₹70,000 crores. By 2025, India's digital marketing sector is expected to hit ₹1.12 lakh crores. AI will play a key role in this growth, offering advanced tools for real-time audience segmentation and predictive analytics.

Platforms like BeHooked are already showcasing how AI can turn simple text prompts into fully edited, ready-to-use videos with digital avatars and automated editing. As these technologies evolve, the gap between concept and execution will shrink further.

For Indian businesses, the takeaway is clear: those who embrace AI-powered personalisation today will be well-positioned to thrive in the future. As India's digital landscape grows alongside its rich linguistic and cultural diversity, brands that leverage advanced video marketing strategies will enjoy unmatched advantages in engagement, efficiency, and reach.

FAQs

How does AI-powered personalization boost engagement and ROI in video campaigns for Indian marketers?

AI-driven personalisation is transforming video campaigns by crafting content that aligns with individual viewer preferences. This makes the experience more engaging and relatable, allowing Indian marketers to build stronger connections with their audience.

What’s more, AI can tweak campaigns in real-time, using insights from viewer behaviour and data. This dynamic approach ensures resources are used wisely, resulting in better conversion rates and greater efficiency. Research indicates that these targeted methods can increase ROI by up to 25% and drive sales growth by approximately 20%. For brands in India aiming to make the most of their marketing budgets, this shift is proving to be a game-changer.

What ethical guidelines and best practices should be followed when using AI for personalised video marketing campaigns?

When incorporating AI into personalised video marketing, ethical practices must take centre stage. Begin by safeguarding data privacy and obtaining explicit consumer consent before gathering or using any personal information. It's equally important to be transparent - clearly communicate how user data is being utilised and the role AI plays in shaping the content they receive.

To uphold these standards, consider steps like performing regular audits to detect and address biases in AI algorithms, ensuring consumer data is stored securely, and adhering strictly to local data protection laws. By prioritising transparency and ethics, businesses can strengthen trust with their audience while using AI to create engaging and tailored video content.

How can small businesses in India use AI-powered video personalization effectively on a budget?

Small businesses in India can now tap into AI-powered video personalisation without stretching their budgets. Tools like BeHooked make it easy to create and customise videos by turning simple text prompts into ready-to-share content. Features like AI-generated scripts, automatic subtitles, and highly tailored content help save time, cut costs, and boost audience engagement.

With AI-driven automation, businesses can craft content that connects with Indian audiences by including regional languages and culturally relevant themes. These tools not only strengthen customer engagement but also deliver better returns on investment, making video marketing an affordable and effective option for businesses with tighter budgets.

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