7 Essential Tools for Videos for Business in 2025

In a crowded online marketplace, holding your audience's attention is the biggest challenge. While text and images remain crucial, video has emerged as the most powerful medium for engagement. High-quality videos for business are no longer just a nice-to-have asset for large corporations. They have become an essential tool for brands of all sizes aiming to connect, convert, and grow.

Video content excels at building trust and driving action. It can simplify complex products, showcase your brand's unique personality, and create a genuine connection with your viewers in a way static content cannot. To further explore how businesses can harness this power, consider a comprehensive small business video marketing guide which details effective strategies.

This article cuts straight to the solution. We will walk you through seven indispensable platforms that make creating professional videos for business simpler and more accessible than ever. Each entry includes practical use-case ideas, screenshots, and direct links to help you decide which tool best fits your creative and commercial goals. Our goal is to equip you with the right resources to unlock your brand's full potential.

1. BeHooked

BeHooked stands out as a revolutionary, AI-powered platform designed to dramatically simplify how businesses create video content. It transforms simple text prompts into fully produced, professional-quality videos in minutes. This makes it an exceptional tool for entrepreneurs, marketing teams, and creators who need to produce high-impact videos for business without the traditional complexities.

The platform automates the entire production workflow, from scriptwriting and voiceovers to editing. It essentially acts as a complete video production studio accessible through your browser.

Why BeHooked Is a Top Choice for Business Video

What truly sets BeHooked apart is its ability to eliminate the most significant barriers to video creation: time, cost, and technical skill. The platform's intuitive, zero learning curve interface means even complete beginners can generate compelling video content effortlessly.

It is an ideal solution for professionals who are camera-shy or lack the resources for a full-scale video shoot, offering realistic digital avatars that can deliver your message with a human touch.

This comprehensive automation allows users to reclaim an estimated 8-10 hours per week. By handling everything from AI-generated scripts to auto-subtitles and the automatic addition of music and b-roll footage, BeHooked delivers a polished final product without needing expensive freelancers or editors. You can explore a variety of strategies for using video by checking out the latest social media video marketing insights on BeHooked's blog.

Key Features & Use Cases

BeHooked is packed with features that directly address the needs of modern businesses.

• AI-Powered Scripting: Generate hyper-personalised scripts that align with your brand voice and campaign goals.

• Realistic Digital Avatars: Create customisable avatars to serve as brand representatives, perfect for training videos, product demos, and social media updates.

• Automated Editing Suite: The platform automatically incorporates b-rolls, sound effects, music, and subtitles, ensuring every video is engaging and ready to post.

• Cost-Effective Production: It significantly cuts down on production costs by removing the need for studios, camera equipment, and specialised staff.

Pricing and Access

BeHooked operates on a flexible, credit-based system with plans designed for different levels of usage. Pricing starts at an accessible ₹2000 per month, making it a budget-friendly option for small businesses and solo entrepreneurs. Scalable plans are also available for agencies and larger teams that require a higher volume of video content.

Website: https://behooked.co

2. InVideo

InVideo is an India-founded platform designed for rapid video creation, making it an excellent choice for businesses needing to produce marketing content quickly. It focuses on turning ideas into finished videos with minimal technical skill, leveraging a vast library of templates and powerful AI features. This makes it ideal for creating polished videos for business without a dedicated video editor.

The platform's standout feature is its AI-driven workflow. You can input a simple text prompt, and InVideo's AI will generate a script, find relevant stock media, add a computer-generated voiceover, and assemble a complete video. This text-to-video capability is a massive time-saver for social media ads and promotional clips.

Key Features and User Experience

InVideo's user interface is built for speed and simplicity, catering to non-editors. While some users have reported occasional stability issues, the platform is generally straightforward. Its template-based approach ensures a professional look for everything from YouTube Shorts to corporate presentations.

• AI-Powered Creation: Generate entire videos from a text prompt, including scripts, scenes, and voiceovers with AI avatars.

• Massive Asset Library: Access to over 16 million stock media assets, including premium content from iStock.

• Team Collaboration: Features are available for teams to work on projects together, streamlining the review and approval process.

• Voice Cloning: Create a digital clone of your own voice to maintain brand consistency across all your video content.

Pricing and Plans

InVideo operates on a credit-based subscription model. A free plan is available, but it includes watermarks and has limited export capabilities. Paid plans offer more AI minutes, a higher number of iStock credits, increased storage, and access to advanced features. It's wise to check the official website for the most current details before subscribing.

Practical Tip: To make the most of InVideo's AI, start with a very specific and detailed prompt. Instead of "make a video about our new coffee shop," try "create a 30-second, high-energy promotional video for 'The Daily Grind' coffee shop in Mumbai, highlighting our artisanal espresso, cosy atmosphere, and free Wi-Fi for remote workers." This level of detail helps the AI generate more relevant and effective content.

For those evaluating different creation tools, you can find more insights on the best AI tools for video editing.

3. Canva

Canva has evolved from a simple graphic design tool into a comprehensive all-in-one design suite, making it a powerhouse for businesses of all sizes. Its intuitive, drag-and-drop video editor allows anyone, regardless of technical skill, to create professional-quality videos for business. The platform is designed for seamless content creation across formats, from social media ads to marketing clips.

The platform’s major strength is its integration within the broader Canva Visual Suite. This means businesses can maintain strict brand consistency across all materials, including documents, websites, presentations, and videos. With access to vast libraries of stock media and brand kit tools, Canva helps teams produce on-brand content efficiently.

Key Features and User Experience

Canva’s user interface is famously simple, making video creation accessible to non-designers and entire teams. While occasional platform outages have been reported, its overall user experience is smooth and geared for rapid content production. The extensive template ecosystem is a significant advantage, accelerating the creation process for virtually any marketing channel.

• Integrated Visual Suite: Create and maintain brand consistency across videos, presentations, social media posts, and documents from one central hub.

• Drag-and-Drop Editor: An incredibly easy-to-use editor with access to millions of stock videos, audio tracks, and graphic elements.

• Team Collaboration: Features branded workspaces, real-time commenting, and approval workflows to streamline team projects.

• AI-Powered Tools: Includes features like Magic Design, which can generate video clips and presentations from a simple text prompt.

Pricing and Plans

Canva offers a robust free plan, which is excellent for individuals and small teams starting out. Paid plans like Canva Pro and Canva for Teams unlock premium features, including a larger content library, brand kits, background remover, and advanced collaboration tools. It's important to verify local India pricing on the official website.

Practical Tip: Maximise brand consistency by setting up your Brand Kit first. Upload your company logos, define your brand colours, and select your fonts. When you create a new video, apply your brand kit with one click to ensure every piece of content perfectly aligns with your visual identity.

You can learn more about how Canva's AI features compare to others by exploring the top AI content creation tools.

4. Shutterstock (Video)

Shutterstock is a global powerhouse in the stock media industry, and its video library is a go-to resource for businesses demanding high-quality, professional footage. Unlike all-in-one creation platforms, Shutterstock focuses on providing a massive, curated catalogue of licensable HD and 4K video clips. This makes it an essential tool for companies producing polished corporate videos or high-end advertisements.

The platform's strength lies in its vast selection and clear, business-friendly licensing. For companies creating videos for business, using properly licensed footage is critical to avoid legal issues. Shutterstock offers flexible plans and team access controls, ensuring that your entire creative department can find and use premium clips efficiently and legally.

Key Features and User Experience

Shutterstock's interface is designed for efficient discovery. Its powerful search engine, complete with advanced filters for resolution, frame rate, and talent, helps users quickly find the perfect clip among millions of options. The user experience is smooth and professional, catering to creative professionals who know what they are looking for.

• Massive Video Catalogue: Access to over 30 million royalty-free HD and 4K video clips covering virtually any subject imaginable.

• Flexible Purchase Options: Choose between monthly subscriptions for ongoing needs or on-demand packs for single projects.

• Business Licensing: Enterprise-level plans provide team access, enhanced legal protection, and simplified asset management.

• GST-Compliant Invoicing: For businesses in India, Shutterstock offers GST-compliant tax invoicing and billing, simplifying accounting and compliance.

Pricing and Plans

Shutterstock offers a tiered pricing model that reflects its premium quality. Users can buy video packs or subscribe to monthly plans that provide a set number of downloads per month. While its pricing is higher than some competitors, the investment ensures top-tier visual quality and robust licensing.

Practical Tip: Use Shutterstock’s "Collections" feature to organise potential clips for a project. Before you start editing, create a collection for your video and add all the clips you are considering. This allows you to review them together, share them with your team for feedback, and ensure a consistent visual style before making a purchase.

In conclusion, Shutterstock is the ideal choice for businesses that prioritise premium footage and secure licensing in their video production workflow. It provides the raw materials needed to create truly professional and impactful videos for business.

5. Storyblocks

Storyblocks is a subscription-based platform offering unlimited downloads of stock media. It's an indispensable resource for businesses that need a constant supply of high-quality assets. Instead of a pay-per-clip model, its all-in-one subscription provides predictable budgeting for ongoing content needs. This makes it a cost-effective solution for creating explainer videos and social media content.

The platform's core strength lies in its comprehensive library that includes 4K/HD stock footage, motion graphics templates, royalty-free music, and sound effects. This unified offering simplifies the production workflow, as creators can find almost all the creative elements they need in one place. Its unlimited download model empowers marketing teams to experiment freely.

Key Features and User Experience

Storyblocks is known for its straightforward interface and simple licensing, which covers both commercial and personal use globally. While its library may be smaller than some giant marketplaces, the quality is curated to meet the demands of modern business content. The platform also offers an integrated video editor called 'Maker' for quick edits.

• Unlimited Downloads: A single subscription provides unlimited access to the entire library of video, audio, and templates.

• Integrated Toolkit: Includes a quick-edit tool, 'Maker', and a plugin for Adobe Creative Cloud to streamline post-production workflows.

• Comprehensive Asset Library: Access to stock footage, motion graphics, music, and sound effects under one plan.

• Simple, Flexible Licensing: A single, royalty-free license covers a wide range of uses, removing legal complexities.

Pricing and Plans

Storyblocks offers several subscription tiers, typically starting with an "Unlimited All Access" plan for individual creators. For businesses, "Pro" and "Teams" plans are available, offering features like multiple user accounts, enhanced licensing, and dedicated support. The pricing is billed annually, offering significant savings over pay-per-asset platforms for high-volume producers.

Practical Tip: Use Storyblocks' collections feature to organise assets for different projects. If you're creating a series of marketing videos, create a dedicated collection with your preferred background music, B-roll clips, and lower-third templates. This saves significant time searching for assets for each new video.

In conclusion, Storyblocks is an excellent choice for businesses and creators who require a steady stream of diverse media assets. Its predictable, subscription-based model removes budgetary friction and encourages creative freedom, making it a powerful partner for producing consistent, professional videos for business.

6. Envato Elements

Envato Elements is an unlimited-download subscription service that acts as a comprehensive creative toolkit for businesses. It provides the essential ingredients for producing high-quality, branded video content. It is perfect for teams with some technical skill using professional software like Adobe Premiere Pro or After Effects, giving them a massive library of templates, stock footage, and audio to create polished videos for business.

The platform’s core strength is its all-inclusive model. For a single subscription fee, users gain unlimited access to millions of creative assets. This includes everything from video templates and motion graphics to royalty-free music and sound effects. This makes it an incredibly cost-effective solution for agencies and marketing departments that produce a high volume of diverse video content.

Key Features and User Experience

The Envato Elements interface is organised like a massive digital library, with powerful search filters to help users find specific assets quickly. While the sheer volume can be overwhelming, the platform's curation is generally good. Its main benefit is simplifying the entire asset acquisition process for creative projects.

• Unlimited Downloads: Access a vast library of video templates, stock footage, music, photos, fonts, and more with no download limits.

• Simple Commercial Licensing: A single, broad commercial licence covers most business use cases, simplifying legal compliance.

• Team & Enterprise Plans: Subscriptions are available for teams, offering centralised billing and management to streamline workflows for larger organisations.

• Diverse Creative Assets: Beyond video, the subscription includes assets for graphic design, presentations, and web development.

Pricing and Plans

Envato Elements offers a straightforward subscription model, available for individuals, teams, and enterprises. The plans are typically billed monthly or annually, with the yearly option providing a significant discount. Unlike credit-based platforms, the subscription grants unlimited downloads of all assets in the library, making budgeting predictable and simple. You can view the latest pricing at https://elements.envato.com/pricing.

Practical Tip: Use the "Collections" feature to organise assets for different projects or clients. Before starting a new video, create a dedicated collection and save potential video templates, music tracks, and stock clips to it. This saves time and keeps your creative direction focused and consistent.

In conclusion, Envato Elements is an outstanding value proposition for businesses that already have video editing capabilities in-house. It empowers creative teams by providing a virtually limitless supply of high-quality assets, dramatically reducing production costs and accelerating the creation of professional videos for business.

7. Vidyard

Vidyard is a B2B-focused video platform built specifically for sales, marketing, and customer success teams. It moves beyond simple video creation, positioning itself as a tool to generate leads and drive revenue. The platform enables businesses to record, share, and track personalised video messages that integrate directly into their existing workflows, making it a powerful solution for creating impactful videos for business.

The platform's core strength lies in its ability to connect video performance with tangible business outcomes. Unlike general video hosts, Vidyard provides detailed analytics on viewer engagement, showing who watched what and for how long. This data feeds directly into CRMs and marketing automation systems, helping revenue teams identify hot leads and measure ROI.

Key Features and User Experience

Vidyard's interface is designed for business professionals, not just video editors. Its browser extension and desktop app make recording and sharing videos simple and fast. The experience is centred around making video a seamless part of daily communication, from sales outreach to customer support.

• Actionable Analytics: Track individual viewer engagement and sync data with HubSpot, Salesforce, and other platforms to score leads.

• In-Video CTAs: Add custom calls-to-action, forms, and calendar links directly within your videos to capture leads and book meetings.

• AI Script Generator: Overcome camera shyness by generating custom video scripts instantly, tailored to your outreach goals.

• Enterprise-Ready Security: Offers advanced security features, custom permissions, and team performance dashboards on higher-tier plans.

Pricing and Plans

Vidyard offers a generous free plan that allows individuals to create and share unlimited videos, making it accessible for anyone to start. Paid plans unlock advanced features like custom branding, in-depth analytics, calls-to-action, and crucial CRM integrations. It is best to check the official website for the latest plan details.

Practical Tip: Use Vidyard's screen recording feature to create quick, personalised demo videos for prospects. Instead of a generic link, record a short video walking through a specific feature on your website that addresses their pain point, mentioning them by name. This hyper-personal approach dramatically increases engagement and response rates.

For a deeper dive into creating effective product demonstrations, explore our guide on how to create explainer videos.

Video Platform Feature Comparison of 7 Tools

Conclusion

The landscape of video creation has been completely transformed. What once required specialised skills and expensive equipment can now be achieved with intuitive, powerful, and surprisingly affordable tools. This article has showcased a diverse range of platforms, each designed to solve a unique challenge in producing high-impact videos for business.

From fully automated AI solutions like BeHooked to vast stock libraries like Shutterstock, the options are extensive. The key to success is moving from inspiration to implementation. To do that, assess your specific business needs—your goals, time, skills, and budget—before committing to a tool.

Ultimately, the best tool is the one you will consistently use. The journey of creating compelling videos for business begins with a single, well-chosen platform. Don't let indecision hold you back. Select the tool that best aligns with your immediate needs and start creating content that engages your audience and delivers measurable results.

Ready to put your video creation on autopilot? BeHooked transforms your existing content into dozens of engaging, short-form videos with AI, saving you time and effort. Visit BeHooked to see how you can supercharge your video marketing strategy today.

Frequently Asked Questions (FAQ)

1. Which video tool is best for a complete beginner with no editing skills?

For absolute beginners, tools like BeHooked and Canva are excellent choices. BeHooked uses AI to automate the entire video creation process from a simple text prompt, requiring zero technical skill. Canva offers a user-friendly drag-and-drop editor with thousands of templates, making it incredibly easy to create professional-looking videos quickly.

2. How can I create videos for my business on a tight budget?

Many of the tools listed offer robust free plans or affordable starting tiers. Canva has a comprehensive free version, while Vidyard offers a free plan for recording and sharing unlimited videos. For access to unlimited stock assets at a fixed cost, a subscription to Storyblocks or Envato Elements is highly cost-effective compared to buying clips individually.

3. What is the difference between a video creation platform and a stock footage site?

A video creation platform like InVideo or Canva provides an all-in-one environment with an editor, templates, and media assets to build a video from start to finish. A stock footage site like Shutterstock or Storyblocks is a library that provides high-quality video clips, music, and templates that you then use in separate video editing software (like Adobe Premiere Pro) to assemble your final product.