Ultimate Guide to Text-to-Video Technology

Text-to-video technology is transforming how creators and businesses produce videos. It converts written prompts into engaging, professional-quality videos using AI, eliminating the need for expensive equipment or technical expertise. This guide explores its growing relevance in India, where mobile-first internet users dominate, and video content drives digital engagement.

Key Takeaways:

• What It Does: Converts text into videos with smooth motion, lifelike visuals, and AI-generated voiceovers.

• Why It Matters in India: With over 80.6 crore internet users, video consumption is surging, especially on mobile devices.

• Industries Benefiting: Marketing, education, entertainment, e-commerce, and social media.

• How It Works: AI analyses text, generates visuals, adds voiceovers, and formats videos for different platforms.

• Core Technologies: NLP, computer vision, GANs, diffusion models, and text-to-speech systems.

• Indian Features: Multilingual support, localisation for regional contexts, and automated subtitling.

BeHooked: A Platform for Indian Creators

BeHooked simplifies video production with features like AI-generated scripts, auto-subtitles, and digital avatars. Its pricing plans start at ₹2,000/month, making it accessible for small businesses and individual creators.

Benefits for Indian Users:

• Time Savings: Cuts production time by up to 30 hours per project.

• Cost Efficiency: Affordable plans for startups and businesses.

• Engagement Boost: Videos improve viewer retention and drive stronger connections.

• Localisation: Tailored content for India’s diverse audience.

Text-to-video tools are reshaping how Indian businesses create content. Whether you're a small startup or a large organisation, this technology offers a fast, budget-friendly way to produce high-quality videos that resonate with your audience.

How Text-to-Video Technology Works

Step-by-Step Process

Turning a text prompt into a polished video is a straightforward yet powerful process. When you input your script or text into the platform, the AI analyses it to identify the key themes, tone, and structure. Then, you can choose video styles and templates that align with your audience and goals.

The AI takes it from there, generating visuals that match your text and crafting scenes with a smooth narrative flow. You can add voiceovers - either AI-generated in various languages and tones or your own narration for a personal touch. At this stage, you can also enhance visuals by adding animations, transitions, and text overlays.

Once everything is assembled, the platform generates a preview so you can fine-tune details like timing, transitions, or other elements before finalising the video. The system also handles technical aspects such as cropping, captioning, and formatting for different platforms.

Marketers who use text-to-video tools report saving an average of 30 hours per project. They also see a 20% boost in viewer engagement, with 65% of marketers already adopting these tools. Behind this seamless process lies advanced AI technology, which we'll explore next.

Core Technologies Behind Text-to-Video

Several advanced AI technologies work together to transform text into captivating video content. At the heart of this process is Natural Language Processing (NLP), which enables the system to understand and interpret text with precision and nuance. Transformer-based models like GPT and BERT help the AI grasp context and generate meaningful instructions for creating scenes.

Computer vision plays a crucial role in bridging the gap between text and visuals. It analyses how images and video content should appear, ensuring the visuals align with the text and maintain consistency throughout the video.

Generative models are the creative engines of this process. Generative Adversarial Networks (GANs) produce high-quality visual assets by pitting neural networks against each other, while diffusion models refine image quality by creating photorealistic frames from noise patterns. Together, these technologies ensure professional-grade videos with smooth transitions.

Finally, text-to-speech (TTS) technology adds realistic voiceovers that match the tone and context of your script, completing the package.

Features for Indian Users

Text-to-video platforms have tailored features to meet the needs of India's diverse audience. With 22 official languages and a multitude of dialects, multilingual support is essential for broader reach. Research shows that content in a user's native language is 2.5 times more likely to engage them.

These platforms go beyond simple translation by localising scripts to suit regional contexts. This ensures that the content resonates authentically with Indian audiences, considering cultural nuances and preferences. Visual elements are also adapted to align with local aesthetics and traditions, creating a deeper connection with viewers.

Automated subtitling and lip-syncing are particularly valuable in India, where mobile-first video consumption is common, and many users watch videos in sound-sensitive environments. The growing demand for localisation is reflected in the text-to-speech market's rapid growth of 62% between 2018 and 2021.

AI-driven personalisation further enhances content delivery by factoring in internet connectivity and suggesting elements based on location and user preferences.

"Embracing language inclusion through text, voice, and video localisation helps governments and businesses connect with diverse audiences, paving the way for greater market reach and enhanced user experiences across markets." – Reverieinc.com

The benefits of localisation are clear from real-world examples. In November 2024, VR World successfully entered the Japanese market using AI video localisation tools. They saw a 22% increase in website visits and a 40% rise in returning users by leveraging translation and dubbing. This demonstrates how culturally tailored video content can open doors to new markets and audiences.

How to Use Text to Video AI Tools to Create Content for your Business

BeHooked: A Leading Text-to-Video Platform

BeHooked is making waves as an AI-driven video creation tool tailored specifically for Indian creators and businesses. It transforms simple text prompts into fully edited, ready-to-share videos, addressing the surging demand for video content in India. With online video traffic expected to make up nearly 74% of all internet traffic by the end of the year, this platform is perfectly positioned to support the growing needs of India's digital ecosystem. By combining ease of use with a focus on local relevance, BeHooked empowers creators to stay ahead of this trend.

The platform’s localisation features cater to the unique preferences of Indian audiences, further fuelling the rise of India-focused AI solutions.

"This tool will help several professionals who use video production services for their professional work such as social media, e-commerce, marketing, and education, and for even personal uses it can be a wonderful tool" - Phenomenal AI

Core Features of BeHooked

BeHooked offers a robust set of features that streamline the video creation process, from concept to final product. Here’s a closer look:

• AI-generated scripts: With just a text prompt, the platform creates engaging scripts, making it a lifesaver for businesses that need regular content but lack in-house writing expertise.

• Automatic subtitles: Perfect for India's mobile-first audience, this feature adds synchronised subtitles, catering to viewers in sound-sensitive environments or those who prefer to read along.

• Digital avatars: These avatars allow creators to maintain a professional and consistent brand presence without appearing on camera - a boon for businesses and behind-the-scenes creators.

• Automated editing: Tasks like music selection, b-roll integration, and sound effects are handled seamlessly, reducing the need for technical know-how.

• AI Video Edit via Text Prompts: Users can describe the edits they want, skipping the complexities of traditional editing software.

• Hyper-personalised content: Videos can be tailored to specific audience segments, ensuring they resonate deeply.

• Zero learning curve interface: The platform’s intuitive design lets users dive into video creation without the need for extensive training.

BeHooked's Pricing Plans

BeHooked offers pricing plans that cater to a wide range of users, from individual creators to large organisations, with pricing designed to be accessible for Indian users.

The Pro plan is an affordable starting point for individual creators, offering 200 credits and essential features like AI scripts and automatic captions. A limited-time offer of unlimited custom avatars adds even more value.

For small businesses and serious creators, the Max plan provides 500 credits along with advanced features like Gen AI video B-rolls and faster processing speeds. Upcoming team collaboration tools make this plan ideal for businesses on the rise.

The Scale plan is designed for agencies and larger organisations. With 750 credits, multiple brand spaces, and API access, it supports seamless integration and large-scale content creation.

Users can also purchase additional credits as needed, ensuring they never hit a roadblock during high-demand periods.

What Makes BeHooked Different

BeHooked stands out not just for its competitive pricing but also for its unique focus on the Indian market.

From the moment users log in, the platform simplifies video creation, removing the steep learning curves often associated with traditional editing software. It delivers studio-quality videos without requiring expensive equipment or advanced skills, making professional video production accessible to small and medium-sized businesses that might otherwise struggle with budget constraints.

Another key differentiator is its cultural adaptation capabilities. BeHooked recognises India’s linguistic diversity and regional nuances, going beyond simple translation to ensure that video content resonates authentically with local audiences. This ability to connect with viewers on a deeper level sets the platform apart in India's vibrant and varied digital landscape.

Uses and Benefits for Content Creators and Businesses

Text-to-video technology is reshaping how Indian creators and businesses produce content, offering a fast and budget-friendly solution. From Bengaluru's startups to Mumbai's established agencies, organisations are using this technology to expand their reach and connect with audiences. Its applications highlight how businesses across sectors are boosting visibility and engagement.

Common Use Cases

Social Media Marketing has emerged as the top application in India. Businesses use AI-generated videos on platforms like Facebook, Instagram, and YouTube to grab attention in crowded spaces. For instance, a handmade soap brand turned product photos into how-to-use videos, leading to a 70% increase in Instagram engagement. This method enables smaller businesses to stand out visually while staying true to their brand identity.

Educational Content Creation plays a key role for businesses aiming to establish themselves as industry leaders. Companies embed videos in newsletters to improve email click-through rates or create engaging content for website FAQs and About Us pages. Simplifying complex topics into easy-to-understand videos helps businesses connect with India's diverse audience, where visual learning often bridges language gaps.

Internal Communications is another area seeing growth. Organisations are using text-to-video tools to produce training materials, share policy updates, and make team announcements. This ensures consistent messaging while saving time on production.

Customer Testimonials and Social Proof have been transformed by AI video tools. For example, a bakery turned customer photos into testimonial reels, strengthening brand loyalty. In India’s relationship-focused business culture, this approach works well, as personal recommendations carry significant influence.

E-commerce Product Demonstrations are helping online retailers showcase their products effectively. Videos uploaded to Google Business Profiles improve visibility in local searches, while animated before-and-after visuals help build trust with potential buyers.

Main Benefits

The advantages of text-to-video technology are driving its adoption across industries in India.

Cost efficiency: BeHooked offers plans starting at ₹2,000 per month, making professional video creation accessible for small businesses and startups.

Time savings: Traditional video production can be slow, but text-to-video tools speed up the process, allowing brands to establish their online presence more quickly. This is especially important in India’s fast-paced markets.

Scalability: AI automation ensures consistent brand visuals by using an image library. This is ideal for businesses expanding into different regions or languages, as it maintains brand identity while allowing for local customisation.

Ease of Use: BeHooked’s intuitive interface requires no technical expertise. This empowers marketing teams, entrepreneurs, and individual creators to produce high-quality content effortlessly.

Personalisation: Data-driven video content can be tailored to various audience segments. This is particularly useful in India’s diverse market, where preferences vary widely.

Improved Engagement and Retention: Studies show that 95% of viewers retain video content compared to just 10% for text[14]. For Indian businesses, this advantage translates into stronger customer connections and higher conversion rates.

Strong ROI: Video marketing consistently delivers results. About 90% of marketers report that video marketing provides a strong return on investment (ROI), and 87% say it boosts lead generation. For Indian businesses, ROI is a critical factor in adopting new technology.

Benefits Comparison Table

This comparison shows how text-to-video tools cater to different business needs. Startups can access professional-quality content without hefty upfront costs, while enterprises benefit from advanced features that support complex, multi-brand strategies. This technology aligns with India’s demand for fast, audience-relevant video solutions that resonate across its diverse markets.

Best Practices for Using Text-to-Video Technology in India

Success with text-to-video tools in India relies on understanding your audience, platform preferences, and local regulations. Indian creators and businesses must consider cultural details, platform-specific requirements, and accessibility standards to boost engagement and stay compliant. Let’s break down the key practices for crafting effective prompts, optimising video formats, and meeting local standards.

Writing Effective Prompts for Indian Audiences

Creating engaging videos begins with prompts that resonate with Indian viewers. The secret lies in being precise about visuals while weaving in cultural references.

• Follow a clear structure: Frame prompts as Shot Type + Character + Action + Location + Aesthetic. This ensures that tools like BeHooked produce videos aligned with your vision. For example, instead of a vague "festival celebration", try:
  "Medium shot of a young woman in a silk saree dancing in a Diwali courtyard with warm lighting."

• Include cultural keywords: Phrases like "Bollywood dance", "Indian wedding", "Diwali celebration", or "street food vendor" immediately set the scene for Indian audiences.

• Use vivid action verbs: Replace generic descriptions like "person cooking" with something more specific, such as "chef expertly tossing spices in a traditional kadhai with steam rising dramatically".

• Simplify subjects: Stick to one or two main elements per prompt to avoid cluttered visuals. For instance, focus on a single character or action for a cleaner result.

• Iterate and refine: Start with a basic description, then add layers of detail. For example, begin with "Traditional Indian sweet shop interior" and build on it:
  "Bustling mithai shop with glass displays full of colourful sweets, warm yellow lighting, customers in casual Indian attire, late afternoon ambiance".

• Use local references: Phrases like "monsoon lighting" or "Diwali illumination" add clarity and context.

Optimising Videos for Indian Platforms

After perfecting your prompts, adapt your videos to suit the needs of Indian social platforms. Each platform has unique technical requirements and audience expectations.

• Instagram leads the pack: With its dominance in Indian social media, portrait-format videos that fill mobile screens are a must. Trendy, visually striking content with local music works best here.

• YouTube Shorts are growing fast: Particularly popular in tier-2 and tier-3 cities, this format is ideal for quick tutorials, product demos, and short entertainment clips.

• Facebook remains relevant: It’s a go-to platform for older audiences and small businesses. Longer videos work well here, especially for detailed explanations or community-focused content.

• Platform-specific strategies matter: Instagram thrives on trendy visuals and cultural cues, YouTube prioritises clear audio and engaging content, and Facebook favours informative, community-driven posts.

For smooth playback across platforms, stick to MP4 with H.264 codec. Below is a handy table to guide your video formatting:

Compliance and Accessibility in India

Adhering to India’s accessibility and regulatory standards is crucial for creating inclusive content. A significant portion of the population benefits from accessible digital media, and non-compliance can lead to penalties and missed opportunities.

• Legal requirements: The Rights of Persons with Disabilities Act (RPWD) 2016 mandates accessible digital content. Additionally, the IS 17802 standard enforces accessibility for ICT products and services, with penalties of up to ₹5,00,000 for violations.

• Accessibility features: Videos should include captions, alternative text for visuals, and compatibility with screen readers. BeHooked’s auto-captioning tools can simplify this process, but adding detailed descriptions and transcripts is a good practice.

• Follow WCAG 2.1 Level AA guidelines: These standards ensure sufficient colour contrast, keyboard navigation, and simple, clear language. Testing your videos with assistive technologies can help identify and fix potential barriers.

• Linguistic diversity: With 26.8 million people living with disabilities in India, offering multi-language options and universal symbols ensures broader accessibility. BeHooked supports multiple languages and assistive tech integrations to meet these needs.

Ignoring accessibility not only risks penalties but also alienates large segments of your audience. This is especially critical as digital transactions in India grew by 56% in FY 2022–2023, yet much of this ecosystem remains inaccessible. Prioritising accessibility can give businesses an edge in reaching untapped markets.

To ensure compliance, consistently use BeHooked’s subtitle features, provide transcripts, and test your content with screen readers. Paying attention to these details can help you reach a broader audience while meeting both legal and business goals.

Conclusion

Text-to-video technology is revolutionising how Indian businesses and creators approach video production. What once required expensive equipment and weeks of effort can now be achieved in mere minutes with just a simple prompt. This shift brings unmatched efficiency, reduces costs, and allows for unparalleled creative flexibility - something traditional video production struggles to deliver.

With 73% of marketers already leveraging AI for repetitive tasks and the generative AI market expected to hit ₹1.8 lakh crore by 2032, the impact of text-to-video tools is undeniable. From small businesses to large enterprises, real-world examples show how this technology is reshaping industries across the board.

BeHooked is leading this transformation in India, offering a platform tailored to the unique needs of Indian creators. By turning static content into dynamic, conversation-driven videos, BeHooked helps businesses and creators connect with India's diverse audiences. Its affordable pricing ensures that creators of all sizes can access professional-quality video production.

This guide has highlighted the importance of crafting culturally relevant prompts, optimising content for Indian platforms, and making videos accessible to all. These practices are essential for maximising the impact of text-to-video tools.

For Indian creators and businesses eager to scale their video content efficiently, text-to-video technology presents a game-changing opportunity. Whether you're a small business aiming to enhance your online presence or an agency managing multiple brands, BeHooked provides the tools to create more content in less time - without compromising on quality. This technology doesn't just simplify video production; it makes professional-grade content creation achievable for every Indian storyteller.

FAQs

How can text-to-video technology help small businesses and independent creators in India grow their brand and save costs?

Text-to-video technology is changing the game for small businesses and independent creators in India. It offers a way to produce quality videos without the hefty price tag of professional equipment or editing teams. This means even those working with tight budgets can now create content that looks polished and professional.

Another big win? It saves time. By automating repetitive tasks, creators can spend less time on the technical stuff and more on crafting compelling stories and strategies. For businesses, this translates into a chance to create engaging marketing content that boosts brand awareness and connects with a wide range of audiences. Whether you're promoting a neighbourhood store or growing your personal brand, these tools help you stand out and stay competitive in the digital world.

How can I ensure that videos created with text-to-video tools are accessible and comply with Indian regulations?

To make your videos more accessible and adhere to Indian regulations, keep these points in mind:

• Follow India's RPwD Act 2016 and IS-17802 guidelines to ensure your content is inclusive for individuals with disabilities.

• Add captions, audio descriptions, and transcripts to cater to a wider audience with varying needs.

• Align your content with WCAG 2.1 standards, which represent global benchmarks for web accessibility.

• Ensure your videos comply with government requirements for inclusive digital content, supporting accessibility for everyone.

These steps not only help you meet regulatory standards but also create content that connects with a diverse audience.

How can creators use cultural references and localisation to connect with Indian audiences through text-to-video technology?

To truly connect with Indian audiences, creators should weave regional languages, local dialects, and cultural references into their videos. Crafting content that highlights regional festivals, traditions, and visuals tied to India's vibrant diversity makes it more relatable and engaging for viewers.

AI-powered tools can play a key role here by assisting with regional language translations and ensuring the content aligns with cultural nuances. Adding local idioms, commonly used phrases, and themes that strike a chord with specific communities can further strengthen this connection. By embracing India's linguistic and cultural richness, creators can build stronger bonds with their audience and earn their trust.

Related posts

• How to Create Professional Videos Without Experience

• Best Video Creation Tools for Entrepreneurs 2025